Digital Marketing Manager

Brightter, Inc.; Tipton; Presencial; GBP 42 000 - 70 000; Tempo integral

Resumo da oferta

Brightter, Inc. is seeking a Digital Marketing Manager to craft and communicate the brand’s story through a dynamic marketing strategy.

You will drive brand awareness and generate demand for our rapidly growing business, helping Brightter become a leader in its industry. You will oversee all marketing aspects, including content creation, digital marketing, PR and communications, advertising, events, and go-to-market efforts, plus produce blogs, videos, infographics, and webinars to fuel

Qualificações

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in marketing and content creation.
• Exceptional writing/editing skills, with experience managing and maintaining a blog/articles.
• Strong understanding of digital marketing, content marketing, and social media marketing.
• Ability to work independently and manage complex projects.
• Proficiency in SEO, social media strategies, and digital marketing tactics.
• Experience creating videos and other types of media is a plus.

Responsabilidades

• Lead the creation and execution of a dynamic marketing strategy to tell Brightter’s story.
• Develop and implement marketing initiatives that fuel brand recognition and support business growth.
• Oversee all marketing aspects, including content creation, digital marketing, PR and communications strategy, advertising, events, and go-to-market efforts.
• Produce a wide range of content, such as blogs, videos, infographics, whitepapers, and webinars to drive awareness and demand.
• Write SEO-optimized content to improve search engine rankings and organic traffic.
• Manage and engage with social media channels like LinkedIn, Twitter, Facebook, and Medium, creating content that amplifies the Brightter brand.
• Plan and execute SEO strategies and manage paid AdWords campaigns.
• Collaborate with Design and Product Management teams to refine and evolve Brightter’s product offerings.

Conhecimentos

Marketing strategy

Content creation

Blog writing

SEO

Social media

Video production

Project management

Formação académica

Bachelor’s degree

Ferramentas

HubSpot

Google Analytics

Google Ads

LinkedIn Ads

Descrição da oferta de emprego

We are seeking a talented marketer and creative storyteller to join our team. As the Digital Marketing Manager for Brightter, your primary role will be to craft and communicate the brand’s story through a dynamic marketing strategy. You will drive brand awareness and generate demand for our rapidly growing business, helping to establish Brightter as a leader in its industry.

We are seeking a skilled marketer and creative storyteller to join our team.

Qualifications:

• Bachelor’s degree or equivalent experience
• 5+ years of experience in marketing and content creation
• Exceptional writing and editing skills, with experience managing and maintaining a blog/articles
• Strong understanding of digital marketing, content marketing, and social media marketing
• Ability to work independently and manage complex projects
• Proficiency in SEO, social media strategies, and digital marketing tactics
• Experience creating videos and other types of media is a plus

Experience With:

Google AdWords:

• Expertise in campaign implementation and optimization
• Proficient in integrating AdWords with Google Analytics, particularly for tracking goals
• Skilled in bid optimization to maximize campaign performance
• Able to provide insights into quality scores and their impact

Google Analytics:

• Strong ability to analyze AdWords campaigns, search enhancements, keyword performance, and search engine metrics
• Expertise in setting up and analyzing Goals within Google Analytics, and understanding their connection to AdWords

LinkedIn:

• Proven ability to create and manage targeted campaigns on LinkedIn
• Experience creating A/B tests and optimizing campaigns for organic growth

HubSpot:

• Expert in HubSpot marketing tools, with a focus on all areas except the Design Studio
• Creativity and innovation are highly valued in using HubSpot to its fullest potential

Key Responsibilities:

• Lead the creation and execution of a dynamic marketing strategy to tell the story of Brightter and drive brand awareness
• Develop and implement marketing initiatives that fuel brand recognition and support business growth
• Oversee all marketing aspects, including content creation, digital marketing, PR and communications strategy, advertising, events, and go-to-market efforts
• Produce a wide range of content, such as blogs, videos, infographics, whitepapers, and webinars to drive awareness and demand
• Write SEO-optimized content to improve search engine rankings and organic traffic
• Manage and engage with social media channels like LinkedIn, Twitter, Facebook, and Medium, creating content that amplifies the Brightter brand
• Plan and execute SEO strategies and manage paid AdWords campaigns
• Collaborate with Design and Product Management teams to refine and evolve Brightter’s product offerings

About Us

Brightter, Inc. is a San Francisco digital agency and an official Anthropic Claude and Webflow Certified Partner. You'll own how our own brand shows up, pairing brand storytelling with SEO and demand generation to grow a fast-moving agency. Learn more about Brightter .

If you excel in a fast-paced environment, are self-motivated with a strong sense of urgency, have an eye for design, and love creating engaging content, we'd love to hear from you!