Brand Storyteller & Growth Marketing Lead

Brightter, Inc.; Tipton; On-site; GBP 42,000 - 70,000; Full time

Job summary

Brightter, Inc. is seeking a Digital Marketing Manager to craft and communicate the brand’s story through a dynamic marketing strategy.

You will drive brand awareness and generate demand for our rapidly growing business, helping Brightter become a leader in its industry. You will oversee all marketing aspects, including content creation, digital marketing, PR and communications, advertising, events, and go-to-market efforts, plus produce blogs, videos, infographics, and webinars to fuel

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years of experience in marketing and content creation.
• Exceptional writing/editing skills, with experience managing and maintaining a blog/articles.
• Strong understanding of digital marketing, content marketing, and social media marketing.
• Ability to work independently and manage complex projects.
• Proficiency in SEO, social media strategies, and digital marketing tactics.
• Experience creating videos and other types of media is a plus.

Responsibilities

• Lead the creation and execution of a dynamic marketing strategy to tell Brightter’s story.
• Develop and implement marketing initiatives that fuel brand recognition and support business growth.
• Oversee all marketing aspects, including content creation, digital marketing, PR and communications strategy, advertising, events, and go-to-market efforts.
• Produce a wide range of content, such as blogs, videos, infographics, whitepapers, and webinars to drive awareness and demand.
• Write SEO-optimized content to improve search engine rankings and organic traffic.
• Manage and engage with social media channels like LinkedIn, Twitter, Facebook, and Medium, creating content that amplifies the Brightter brand.
• Plan and execute SEO strategies and manage paid AdWords campaigns.
• Collaborate with Design and Product Management teams to refine and evolve Brightter’s product offerings.

Skills

Marketing strategy

Content creation

Blog writing

SEO

Social media

Video production

Project management

Education

Bachelor’s degree

Tools

HubSpot

Google Analytics

Google Ads

LinkedIn Ads

Job description

Brightter, Inc. is seeking a Digital Marketing Manager to craft and communicate the brand’s story through a dynamic marketing strategy.

You will drive brand awareness and generate demand for our rapidly growing business, helping Brightter become a leader in its industry. You will oversee all marketing aspects, including content creation, digital marketing, PR and communications, advertising, events, and go-to-market efforts, plus produce blogs, videos, infographics, and webinars to fuel