Digital Marketing Manager

Blue Legal; Scotland; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading commercial law firm is looking for a Digital Marketing Manager based in Edinburgh. The role involves developing integrated marketing communications and managing various digital channels, requiring expertise in project and campaign management, particularly within legal or related fields. This is a fantastic opportunity to impact the firm's marketing strategy and execution significantly.

Qualifications

• Must have experience in a law firm or similar sector.
• Experience in managing campaigns and engaging stakeholders is essential.
• Proficiency in using social media channels is crucial.

Responsibilities

• Create and manage content for social/digital channels and websites.
• Implement and monitor the firm's social media and digital communications strategy.
• Manage CRM data capture processes effectively.

Skills

Project Management

Campaign Management

Effective Social Media Use

Content Creation

Education

Degree or equivalent qualification

Tools

MS Office Suite

Job description

A multi-jurisdictional, commercial law firm is seeking a Digital Marketing Manager to assist with multi-channel, integrated communications, marketing campaigns, and other marketing initiatives. The role is based in Edinburgh and reports to the Head of Marketing and Communications.

The Responsibilities:

1. Create, proofread, and edit content for all social/digital channels and the website, including producing video content, and support email campaigns.
2. Guide the team on the development and ongoing management of the firm’s websites and microsites.
3. Implement the firm’s social media strategy, monitor, and report on performance.
4. Manage the firm’s CRM data capture processes.
5. Collaborate with in-house and external design resources to produce and manage content.
6. Implement the firm’s digital communications strategy aligned with overall strategic objectives for best practice.

The Candidate:

1. Degree or equivalent qualification.
2. Experience in project management and campaign management, with the ability to engage with various stakeholders.
3. Experience using social media channels effectively.
4. Proficiency in MS Office suite.

Please note:

Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or a high-profile relevant Association or Agency will be considered. We regret that applications outside these areas will not be accepted.

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