Group Digital Marketing Manager - Hybrid & Data-Driven

Crew Clothing Head Office; Royal Borough of Kingston upon Thames; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Crew Clothing Head Office is seeking a Group Digital Marketing Manager to lead a multi-channel strategy for Crew Clothing and Ben Sherman. The role focuses on customer acquisition, conversion, and retention across search, social, affiliates, and email with budget accountability.

You will manage the digital marketing assistant and oversee traffic performance, delivering weekly/monthly/annual targets and collaborating with ecommerce teams to optimise stock and campaigns.

Qualifications

• Experience in a performance marketing role with strong analytics and data-driven decision making.
• Hands-on experience with Meta, TikTok and Google platforms is essential.
• Strong communication skills and ability to work with stakeholders.
• Commercially minded and a proactive team player.

Responsibilities

• Support the Head of E-Commerce in creating a comprehensive marketing strategy for both brands.
• Manage and forecast marketing budgets to deliver channel revenue targets.
• Communicate performance against KPIs and propose improvements.
• Drive customer acquisition and retention across key channels.
• Own and manage the digital marketing calendar and campaigns.

Skills

Performance marketing

Analytics

Meta platforms

TikTok

Google platforms

Communication skills

Stakeholder management

Team leadership

Tools

Google Analytics

Facebook Ads Manager

TikTok Ads

Google Ads

Job description

Crew Clothing Head Office is seeking a Group Digital Marketing Manager to lead a multi-channel strategy for Crew Clothing and Ben Sherman. The role focuses on customer acquisition, conversion, and retention across search, social, affiliates, and email with budget accountability.

You will manage the digital marketing assistant and oversee traffic performance, delivering weekly/monthly/annual targets and collaborating with ecommerce teams to optimise stock and campaigns.