Digital Marketing Manager

cinch; Milton Keynes; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salaries

Bonuses

Pension scheme

Employee Assistance Programme

Mental health support

Enhanced family leave

Job summary

cinch, part of Constellation Automotive Group, is looking for a senior Digital Marketing lead to plan and optimise Paid Social, Display, Online Video and Affiliate activations. You will translate business goals into effective media strategies and drive performance with internal teams and external partners.

Based in our hybrid role with Milton Keynes Head Office, you’ll shape measurement, forecasting and test-and-learn programs, line-manage Paid Social and Affiliates Execs, and ensure campaigns

Qualifications

• 4+ years in Paid Social with direct response campaigns.
• Experience with Display, Programmatic and YouTube.
• Strong analytical capability and forecasting.
• Experience managing agencies and external partners.

Responsibilities

• Lead Paid Social and Affiliates Execs to deliver activations.
• Shape Display/YouTube strategy with the agency.
• Ensure campaigns meet KPIs within budget.
• Oversee measurement and reporting.
• Forecasting and performance modelling with Head of Digital Marketing.
• Test & learn programs across channels.
• Slideware for senior team presentations.

Job description

Location: Hybrid role, with 2–3 days per month at the Milton Keynes Head Office

Working Hours: Monday - Friday, 37.5 hours per week (9:00am – 5:30pm)

Job Status: Permanent

At cinch our mission is simple - to remove the faff from buying and owning cars, giving customers more choice, with more ease.

Already the UK’s largest online used car retailer, we’re expanding our offering with an exciting roadmap of online and physical retail solutions - including faff-free car servicing at over 100 locations across the country.

We’re part of Constellation Automotive Group - a family of brands that also includes We Buy Any Car, British Car Auctions (BCA) and Marshall Motor Group. Together, cinch and Marshall operate as Constellation Retail - bringing together 100+ years of motoring know-how at 130+ stores (Marshall) with a market-leading digital experience from a much-admired brand (cinch).

The road ahead for you is clear. Join us and you’ll get a unique opportunity to grow your career across two leading automotive brands that are really going places. Buckle up and enjoy the ride.

Role Overview:

To manage and optimise our digital marketing activation and strategy across key digital channels, including Paid Social, Display, Online Video (including YouTube) and Affiliates. The role acts as a central strategic lead for these channels, translating business objectives into effective media strategies, while managing internal teams and agency partners to activate and deliver against agreed performance targets.

Operating with a high degree of autonomy, the role combines strong technical expertise with commercial and analytical rigor to continuously improve channel effectiveness and contribution to core KPIs.

This role sits in the central marketing team, working across both the cinch and Marshall brands.

What you’ll be working on:

• Lead the Paid Social/Affiliates Execs to deliver best-in-class activations, overseeing the structure, creation and optimisation of campaigns. Ensuring activity is aligned to business objectives and performance targets.
• Work with the Media Agency to help shape our Display/YouTube strategy including Programmatic and Native.
• Ensure campaigns are pacing and performing to plan, proactively working with teams to delivery agreed KPIs within budget.
• Support with the fielding of creative production and supply
• Responsible for overseeing all measurement strategy associated with the aforementioned channels, including reporting (weekly, quarterly, channel related and creative focused), in addition to tracking and tagging.
• Work alongside the Head of Digital Marketing & Marketing Effectiveness to develop forecasting and performance models (eg. conversions, revenue) to inform planning, optimisation and decision making.
• Manage the programme for test & learn across channels ensuring results are statistically significant and taking learnings to ensure continuous campaign improvements.
• Support the Head of with slideware production for senior team presentations and business reviews with their associated channels.

Team leadership & development:

• Line manage Paid Social and Affiliates Executives, providing clear direction, prioritisation, coaching and performance management
• Support development of team capability, ensuring best practice, learning and progression across channels
• Manage external platform and supplier relationships (eg Meta, Google, TikTok), ensuring strong delivery, effective collaboration and ongoing performance improvement.
• Key stakeholder for Media Agency challenging partners to deliver best in class output, effectiveness and value
• Support end-to-end procurement processes for selection/onboarding new suppliers/ fielding renewals processes for existing suppliers.

Governance & Ways of working:

• Build strong relationships with cross functional teams to support with campaign execution and measurement (Brand, Content, Product, Decision Intelligence and Engineering)
• Confidently communicate complex technical concepts to both technical and non-technical stakeholders
• Own day-to-day financial processes relating to managed channels (invoicing, raising POs, financial reporting and reconciliation)
• Identify and resolve technical or performance issues independently where possible, escalating blockers to the Head of as required
• Keep abreast of developments within Digital Marketing including emerging platforms and existing platform updates to ensure our activity remains best in class
• Provide clear feedback to Brand & Creative teams on ad performance, creative effectiveness and opportunities for improvement

Relationships in cinch:

• Internal stakeholders: Brand, Creative, Product, Engineering, Content, Finance, Procurement
• External stakeholders: Media agency, platform partners (Meta, Google, TikTok), affiliate networks and suppliers

Engagement involved regular performance‑based discussions, technical explanation and collaborative problem‑solving.

Things we look for in you:

• Strong hands‑on experience (4+ years) in Paid Social (including Meta, TikTok and Reddit), as well as Display, Programmatic and YouTube experience with a particular focus on direct response/performance campaigns for direct‑to‑consumer businesses.
• Working knowledge of various major Display Side Platforms (e.g., YouTube, DV360), Native platforms (e.g., Taboola, Outbrain etc.) and other 3rd party programmatic solutions (e.g., Google Campaign Manager, DoubleVerify etc.)
• Experience managing campaigns against clear KPIs and budgets, using data to drive optimisation across the major Paid Social, Display and Native channels.
• Strong analytical capability, including forecasting, experimentation and performance analysis to offer recommendations for optimisation or opportunities for further testing.
• Solid technical understanding and a head for numbers to create practical and value models (Conversions, Revenue) and performance forecasting
• Experience managing agencies and/or external media partners
• People management experience, including coaching and performance development
• Strong Microsoft Excel skills are essential and experience using analytics tools such as Adobe or Google.
• Good understanding of platform pixels, how they collect data, and how they can be used to optimise activity and build audiences.
• A data-driven mindset and the ability to strategise with cross-functional teams.
• Work collaboratively and proactively with multiple teams across concurrent projects.
• Experience with lift studies (e.g. Brand lift/Conversion lift studies etc.) and measurement (e.g., pre bid vs post bid verification etc).
• Affiliate marketing experience, either via direct relationships or via networks (e.g. Awin, Webgains).
• Organic Social/influencer experience.
• Experience with Customer Data Platforms (CDPs).
• Experience managing end-to-end finance & procurement processes.

Formal qualifications are not essential, provided equivalent experience is demonstrated

cinch and rewards

cinch’s benefits programme sees that our people are supported both in and out of work. That’s what a faff‑free life is all about.

We offer:

• Competitive salaries and bonuses
• A company pension scheme
• An Employee Assistance Programme
• Access to trained mental health first aiders
• Enhanced maternity, paternity, and adoption leave

cinch and you:

In making the most out of a career at cinch you need to be curious, creative, and collaborative. See, we are putting you in the driver’s seat, in control of your career and ready to drive your own development.

There’s no bureaucracy, no hierarchy, just an environment with values that bring us together and a purpose that sets us apart. Join us as we continue to accelerate, defy expectations, and revolutionise an entire industry

Diversity and Inclusion:

cinch wants to help all kinds of people in the UK find and buy a car. So it makes good sense to have all kinds of people working with us on the challenge. Conversations and the decisions they lead to are better for featuring different voices. Representation matters.

And doing your job while not being your authentic self is not faff‑free. Being free to be the best of who you are as you soar to professional greatness is the kind of business we commit to creating, as one.