Digital Marketing Manager

Sense; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading charity in London seeks a Digital Marketing Manager to join their Engagement team. This hybrid, full-time role requires driving digital income growth through strategic planning and execution, ensuring effective supporter engagement and campaign management. Candidates should have significant experience in digital marketing, particularly in income generation.

Benefits

Training and development opportunities

Group Personal Pension scheme

Generous annual leave entitlement

Qualifications

• 3+ years in digital marketing roles.
• Experience with successful digital income generation campaigns.
• Strong knowledge of GDPR and digital marketing best practices.

Responsibilities

• Lead email marketing strategy for supporter stewardship.
• Manage website content and digital strategy for fundraising.
• Develop and implement digital strategies to boost income.

Skills

Email Marketing

Digital Strategy

Content Development

Data Analysis

User Experience

Budget Management

GDPR Knowledge

Tools

Engaging Networks

Job description

Join to apply for the Digital Marketing Manager role at Sense

Join to apply for the Digital Marketing Manager role at Sense

This range is provided by Sense. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Sense

Sense has a fantastic opportunity for someone to join our Engagement team as a Digital Marketing Manager. This is a permanent, hybrid, full-time position working 37.5 hours per week, based between home and our offices in Kings Cross, London.

This role is key to driving digital income growth. Working closely with the Head of Digital Engagement and the Head of Individual Giving, the successful candidate will create, develop and implement a robust and diverse digital strategy for income generation, from broad supporter recruitment, to specific appeal communications, to ongoing donor stewardship. You’ll support our campaigning actions, working with senior stakeholders to craft long-term marketing strategies that integrate with the fundraising strategy to build strong, lasting relationships with new and existing supporters.

Key Responsibilities

• Lead on our email marketing strategy to deliver best-in-class supporter stewardship.
• Oversee website and blog digital content strategy and planning.
• Plan and deliver the digital strategy for four offline fundraising appeals a year to meet ambitious targets.
• Work with colleagues to develop short-term marketing strategies and relevant content to support individual fundraising products or fundraising activities when appropriate.
• Lead on split testing across landing pages and email to optimise activity and increase ROI.
• Act as a digital expert across the organisation, providing visibility and guidance to colleagues interested in digital best practice.

Key skills and experience

• 3+ years in a similar digital role(s).
• Demonstrable experience setting up and managing successful digital income generation campaigns
• Experience developing and managing a supporter engagement strategy including growth of supporters, audience analysis, segmentation and content development.
• Experience managing website content, information architecture and user experience
• Experience with budget responsibility
• Experience of Engaging Networks or similar engagement platforms.
• Excellent written English: ability to write and edit sharp, accessible and concise copy for advertising, blogs, web, emails, social and more
• Knowledge of GDPR and its application in digital marketing.
• Building relationships and assisting colleagues. Friendly and approachable.
• Clearly and helpfully guiding and training non-technical staff.

About Sense

For everyone living with complex disabilities. For everyone who is deafblind. Sense is here to help people communicate and experience the world. We believe that no one, no matter how complex their disabilities, should be isolated, left out, or unable to fulfil their potential. Sense are proud to be a Disability Confident Employer.

Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.

To apply

Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview; in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the job description and person specification before applying.

Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.

No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.

If you require any further assistance, please contact the Recruitment Team on 0121 415 6735 or [e-mail]

Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.

For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential. We welcome applications from talented people from all sections of the community who share our values and belief that no one, no matter how complex their disabilities, should be isolated, left out, or unable to fulfil their potential. For more information please visit: https://www.sense.org.uk/jobs/equality-diversity-and-inclusion-in-recruitment/

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Non-profit Organizations

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