Digital Marketing Manager

Clifford Chance; Greater London; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Benefits package

Job summary

Clifford Chance in London is seeking a Digital Marketing Manager to drive our multi-channel marketing strategy across web, social, email and paid media. You will lead global campaigns, collaborate with the Brand Communications and Public Affairs teams, and partner with offices, practice areas and functions to deliver growth, engagement and a digital-first client experience across markets.

You will own the digital user journey, use data to optimise performance, and mentor cross-functional teams

Qualifications

• Proven experience in digital marketing and digital products.
• Strong SEO/SEM knowledge and campaign delivery experience.
• Experience in audience targeting and marketing tools.
• Familiarity with CMS, web architecture and Adobe martech stack.
• Experience with social media, email marketing and CRM campaigns.
• Analytical, data-driven with stakeholder management.

Responsibilities

• Own and deliver digital marketing strategy across web, social, data, CRM and paid media.
• Lead end-to-end digital marketing campaigns and major digital projects.
• Partner with offices, practice areas, groups and functions to drive business growth and brand awareness.
• Work with internal and external technology, HR and supplier teams to support digital platforms.
• Lead cross-functional teams to deliver connected, insight-led campaigns with measurable outcomes.
• Embed a digital-first mindset across marketing communications and ensure alignment online/offline.
• Own the digital user experience and optimise content delivery.
• Use data to optimise campaigns and ROI.
• Advise on best-practice digital channels, tools and methodologies.

Skills

Digital marketing

SEO

Analytics

CRM

Stakeholder management

Project management

Agency management

English fluency

Tools

CMS

Adobe martech stack

CRM systems

Job description

Company Description

Who we are

We are one of the largest international law firms in the world. With over 30 offices across the globe, we strive to exceed the expectations of our clients, providing them with the highest-quality advice and legal insight, which combines the firm’s global standards with in-depth local expertise.

Our firm, work and people span jurisdictions, cultures, and languages. We offer our clients a truly international perspective. We believe every career should be rewarding and stimulating – full of opportunities to learn, thrive, and grow. That’s why we’re so proud of our inclusive, friendly, and team-based approach to work.

Our one firm global strategy is focused on targeted growth led by the needs of our core clients, those who we can best support with the breadth and depth of Clifford Chance expertise, across the sectors and geographies, which matter most to them.

You’ll find our clients in commercial and industrial sectors, the financial investor community, governments, regulators, trade bodies, and not-for-profit organisations. But no matter who they are or why they’ve reached out to us, we provide a world-class service every step of the way. And that’s possible thanks to the entrepreneurial spirit and conscientious approach to work that you’ll find across all of our teams.

Whichever area of the business you join, you’ll become an integral part an innovative, diverse and ambitious team of people. Clifford Chance is a place where the brightest minds and the best of colleagues meet.

Job Description

As Digital Marketing Manager, you will support our digital marketing efforts across all our digital channels (web, social, email and paid), planning and executing a connected and comprehensive strategy that drives further growth and engagement for our brand and firm across our markets.

You will play a key part of the digital team, interacting and consulting with the wider Brand Communications and Public Affairs team on a global and regional level. You will support Client and Marketing Business Development campaigns whereby you will create campaigns that are connected throughout the digital ecosystem to help build brand awareness and engagement.

What you will be responsible for

• Delivering the digital marketing strategy across web, social, data, CRM, email and paid media.


• Leading end-to-end digital marketing campaigns and major digital projects aligned to the firm’s strategic growth priorities.


• Partnering with offices, practice areas, groups and functions to drive business growth, brand awareness and client engagement.


• Working with internal and external technology, HR and supplier teams to support the rollout and optimisation of digital platforms.


• Leading cross-functional teams across web, social, data and email to deliver connected, insight-led campaigns with clear objectives and success measures.


• Embedding a digital-first mindset across integrated marketing communications, ensuring online and offline activity is aligned.


• Owning the digital user experience, ensuring the right content reaches the right audience at the right time.


• Using data and insights to optimise campaigns, improve processes, increase speed to market and drive ROI.


• Advising business areas and offices on best-practice digital channels, tools and methodologies.
  

What you will do

• Own and deliver key elements of the digital marketing strategy and roadmap, driving best practice across all digital channels.


• Develop campaign plans and strategies that support business priorities and measurable outcomes.


• Contribute to the digital roadmap, ensuring the firm remains innovative and ahead of market trends.


• Champion an omni-channel approach, underpinned by data, insights and a premium user experience.

Execution

• Work with channel leads to deliver impactful activity across web, social, email, CRM and paid media.


• Lead key web and social projects that strengthen the firm’s digital presence.


• Manage global social media channels, ensuring content follows best practice across LinkedIn, YouTube, X and Instagram, including community engagement and reporting.


• Oversee the design and build of key website landing pages.


• Use performance data to continually optimise campaigns and digital activity.

Consultation

• Act as the main digital marketing contact for key business and geographical areas, advising on effective digital approaches and championing a digital-first mindset.


• Deputise for the Digital Marketing Lead where required, including in senior stakeholder presentations and forums.


• Shape campaign strategy and align partners, practice leaders and functional specialists around measurable outcomes.
  

Qualifications

Requirements

• Proven experience in digital marketing, digital products and technologies.


• Strong SEO/GEO knowledge and campaign delivery experience.


• Experience in audience targeting, engagement strategies and marketing tools.


• Good understanding of CMS, web architecture, design and Adobe martech stack preferred.


• Social media, email marketing and CRM experience, including segmentation and targeting.


• Confident using analytics and data to generate actionable insights.


• Able to manage stakeholders, agencies, vendors and cross-functional teams.


• Experience managing global agencies, budgets, timelines, quality and brand standards.


• Agency or large matrix organisation experience preferred.
  

Skills

• Fluency in English language.


• Strong relationship and project management skills.


• Analytical, data-driven and commercially aware.


• Good understanding of usability, design, accessibility and digital channels.


• Able to balance strategic thinking with technical and practical detail.


• Strong prioritisation, influencing and negotiation skills.


• Resilient under pressure and able to work independently or as part of a team.
  

Additional Information

How we will support you

From your first day with us, you will have varied opportunities to continuously grow and development your skills and knowledge. From formal training, informal coaching and mentoring through to skills-based and technical training and on the job learning.

This role follows our 'balanced' hybrid working approach and as long as business needs allow, you will be supported to work in a hybrid wayin line with the hybrid working policy.

What we offer including our broad range of benefits and working environment

When you join Clifford Chance, you will have access to a broad range of benefits to support you across many aspects of your personal and professional life including financial, wellbeing, lifestyle, and family friendly benefits. For more information on what we offer specifically in the UK, please visit ourWhat We Offer page on our career site.

Equal opportunities

At Clifford Chance, we understand that our true asset is our people. Inclusion is good for our team and their families, our firm and society.

We are committed to treating all employees and applicants fairly and equally regardless of their gender, gender identity and expression, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age. This applies to recruitment and selection, terms and conditions of employment including pay, promotion, training, transfer and every other aspect of employment.

We have a variety of flourishing employee networks. These networks are a place for colleagues to share experiences and advocate for change wherever they see an opportunity for improvement.

Our goal is to deliver an equality of opportunity, an equality of aspiration and an equality of experience to everyone who works in our firm.

Find out more about our inclusive culturehere .