Digital Marketing Manager

MCoBeauty; Greater London; On-site; GBP 50,000 - 55,000; Full time

Job summary

An innovative firm in the beauty and lifestyle sector is seeking a Digital Marketing Manager to lead performance marketing efforts across the UK and EU. This role is pivotal in driving traffic and sales through strategic digital campaigns, ensuring a seamless brand experience. The ideal candidate will possess extensive experience in digital marketing, with a strong focus on performance metrics and customer engagement. Join this dynamic team to make a significant impact in a fast-paced environment and help shape the future of digital marketing in the beauty industry.

Qualifications

• 5+ years' experience in digital marketing, ideally in retail or beauty.
• Strong analytical skills with a data-driven mindset.

Responsibilities

• Develop and execute performance marketing strategies across multiple channels.
• Implement customer acquisition and retention strategies to enhance loyalty.

Skills

Digital Marketing

Performance Marketing

Customer Acquisition

Google Analytics

Shopify

Meta Ads

TikTok

CRM Platforms

A/B Testing

Analytical Skills

Tools

Klaviyo

Job description

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Global Headhunter - Associate Director - Beauty & Lifestyle

Please note that Jessica Bate at Consumer Exec is the exclusive recruitment partner for this role. All CVs and enquiries will be directed to her.

MCoBeauty is hiring in their newly formed London office. They are looking for a Digital Marketing Manager who is responsible for leading performance marketing, digital strategy, and customer acquisition for MCoBeauty across the UK & EU. The role drives traffic, engagement, and sales through paid media, CRM, and digital campaigns, ensuring seamless brand experience and commercial success

Key Activities and Responsibilities

Performance Marketing

• Develop and execute performance marketing strategies across social, search (SEM), email, and affiliates.
• Optimise digital campaigns to drive traffic, conversion, and ROI.
• Oversee end-to-end campaign execution and performance reporting.
• Manage digital marketing budgets, ensuring alignment with ROAS targets.
• Ensure a seamless customer journey across all digital touchpoints.
• Lead weekly sales reporting & performance analysis to refine strategy.
• Work cross-functionally to align digital and retail marketing efforts.
• Stay ahead of industry trends, emerging platforms, and best practices.

eCRM & Customer

• Implement customer acquisition & retention strategies to enhance loyalty.
• Execute and optimise email marketing campaigns (Klaviyo or similar).
• Analyse customer behaviour to improve segmentation and engagement.

Reporting & Insights

• Provide weekly and monthly performance reports, analysing key trends.
• Recommend data-driven optimisation strategies for continuous improvement.

Internal & External Collaboration

• Work closely with eCommerce, retail, and creative teams to align strategies.
• Manage relationships with external agencies, web developers, and platform partners.

Skills and Experience

• 5+ years' experience in digital marketing, eCommerce, or performance marketing, ideally in retail or beauty.
• Expertise in Google Analytics, Shopify, Meta Ads, TikTok, and SEM.
• Experience with CRM platforms (e.g., Klaviyo) and A/B testing.
• Strong analytical skills with a data-driven mindset.
• Ability to work in a fast-paced, high-growth environment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Analyst

• Industries

  Personal Care Product Manufacturing and Retail Health and Personal Care Products

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