Digital Marketing Manager

Your Digital Future Ltd | Digital Recruitment Specialists | BCorp Pending Certification; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Digital Marketing Manager to spearhead digital initiatives across social media, content creation, and demand generation. This pivotal role involves collaborating with various teams to enhance brand presence and drive business growth. You'll leverage your analytical skills to monitor performance metrics and adopt innovative tools, including AI, to boost marketing efficiency. Join a forward-thinking company that values creativity and results, and make a significant impact in a fast-paced environment that embraces diversity and fresh ideas.

Qualifications

• Proven B2B marketing experience with a strategic and hands-on approach.
• Strong collaboration and stakeholder management skills.

Responsibilities

• Lead digital marketing activities across social, content, and demand generation.
• Monitor key marketing metrics and optimise based on insights.

Skills

B2B Marketing Experience

SEO Knowledge

PPC Knowledge

Stakeholder Management

Analytical Skills

Tools

HubSpot

WordPress

Google Analytics

Canva

Adobe Suite

LinkedIn Ads

Job description

Direct message the job poster from Your Digital Future Ltd | Digital Recruitment Specialists | BCorp Pending Certification

Role: Digital Marketing Manager

Location: Edinburgh or London (1 day per week in office)

Reports to: Head of Marketing

Team: Growth

Introduction:

As a market-leading data consultancy, our client helps organisations unlock the full potential of their data. Their approach combines exceptional talent, innovation, and a bold mindset—challenging norms and delivering tailored, effective solutions.

Overview:

Our client is looking for a hands-on Digital Marketing Manager to lead digital activity across social, content, web, and demand generation. This is a key role in scaling the marketing function, working closely with SDRs, Portfolio Leads, and agency partners to drive outcomes and attract new business.

You’ll be a highly analytical self-starter who loves to collaborate. SEO and PPC is supported via agencies, and you’ll have a good working knowledge of both disciplines.

Key Responsibilities:

Brand & Content

• Own and grow the LinkedIn presence with high-impact, engaging content.
• Plan and produce SEO-aligned content (blogs, case studies, podcasts, videos).
• Manage and optimise the website for user experience and lead generation.

Demand Generation

• Deliver targeted ABM campaigns alongside SDRs and Portfolio Leads.
• Build automated email journeys and nurture workflows to convert leads.
• Support broader campaigns and events—both digital and in-person.

Performance & Innovation

• Monitor key marketing metrics and optimise based on insights.
• Test and adopt AI tools to enhance marketing efficiency and targeting.

What You Bring:

• Proven B2B marketing experience.
• Strategic and hands-on approach.
• Strong collaboration and stakeholder management skills.
• Proficient with:

HubSpot

WordPress & Google Analytics (with agency SEO support)

Canva or Adobe Suite

LinkedIn Ads

Interest in AI for marketing

You Are:

• Bold, not beige – You challenge conventional thinking and bring fresh ideas to the table.
• Highly Results-Driven – You take ownership of KPIs, measure what matters, and constantly optimise for impact. You know that outcomes matter and contribution to all areas of the funnel.
• Curious & Proactive – You thrive in a fast-paced environment, staying ahead of trends and testing new approaches.

Our client is committed to fostering a diverse and inclusive workplace and welcomes applicants from all backgrounds.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT System Data Services

Referrals increase your chances of interviewing at Your Digital Future Ltd | Digital Recruitment Specialists | BCorp Pending Certification by 2x

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