Digital Marketing Manager

Fella and Jones; Greater London; Hybrid; GBP 59,000 - 72,000; Full time

Job summary

Fella & Jones is seeking a Digital Marketing Manager in London to lead campaigns across brand, product launches and trading moments. This hands-on role spans content, social, organic and paid marketing, turning commercial priorities into campaigns that engage audiences and drive sales.

You will own the content calendar, develop engaging organic content and manage paid campaigns, collaborating with Ecommerce, Trading, Retail and Creative teams to ensure a consistent customer experience.

Qualifications

• Experience in digital marketing for a fashion, lifestyle or consumer brand.
• Strong content instincts and understanding of what works across social platforms.
• Experience planning campaigns that combine organic content and paid media.
• Commercially minded, comfortable using data to shape decisions and demonstrate results.
• Confident managing multiple projects and influencing colleagues across a growing business.

Responsibilities

• Create and deliver digital campaigns across brand, product launches and key trading moments.
• Own the content calendar, bringing together social, email, website and paid activity.
• Develop engaging organic social content that grows reach and builds a loyal community.
• Manage paid social and digital campaigns, working with agency partners where appropriate.
• Brief creative teams and turn campaign concepts into compelling content across channels.
• Track performance, test new ideas and optimise activity against brand and commercial goals.
• Work closely with Ecommerce, Trading, Retail and Creative teams to deliver a consistent customer experience.

Skills

Digital marketing

Social media strategy

Campaign planning

Content creation

Data-driven decisions

Cross-functional collaboration

Job description

Salary: Up to £65,000 plus bonus and package

Location: London — four days in the office, one day from home

Fella & Jones are exclusively partnering with a high-growth international fashion and lifestyle brand delivering double-digit growth across its channels. As the business expands its store portfolio and online presence, it’s looking for a Digital Marketing Manager to create campaigns that build the brand and drive sales.

This is a hands‑on role spanning content, social, organic and paid marketing. You’ll turn commercial priorities into ideas people want to engage with, then use performance data to make each campaign stronger.

The role

• Create and deliver digital campaigns across brand, product launches and key trading moments.
• Own the content calendar, bringing together social, email, website and paid activity.
• Develop engaging organic social content that grows reach and builds a loyal community.
• Manage paid social and digital campaigns, working with agency partners where appropriate.
• Brief creative teams and turn campaign concepts into compelling content across channels.
• Track performance, test new ideas and optimise activity against brand and commercial goals.
• Work closely with Ecommerce, Trading, Retail and Creative teams to deliver a consistent customer experience.

About you

• Experience in digital marketing for a fashion, lifestyle or consumer brand.
• Strong content instincts and a clear understanding of what works across social platforms.
• Experience planning campaigns that combine organic content and paid media.
• Commercially minded, comfortable using data to shape decisions and demonstrate results.
• Confident managing multiple projects and influencing colleagues across a growing business.

You’ll have the scope to make your mark on a brand with ambitious plans, shaping the campaigns and content that support its next stage of international growth.