Brand & Marketing Manager

Zachary Daniels; Lancashire; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Birthday day off

Regular team events

Hybrid working

Job summary

Zachary Daniels in the United Kingdom is seeking a Brand & Marketing Manager to own the quarterly marketing plan, shape campaigns, content, CRM activity and market insight across fashion and retail.

This hands-on role blends strategic thinking with delivery, requiring experience in brand, content, CRM and digital marketing, plus the ability to translate insights into commercially meaningful actions.

Hybrid role in Warrington with regular team events and a birthday day off.

Qualifications

• Experience in fashion, retail, beauty, luxury or a brand-led environment.
• Experience across brand, content, CRM and digital marketing.
• Strong understanding of audience segmentation and customer journeys.
• Experience planning and delivering integrated marketing campaigns.
• Excellent written and verbal communication with consistent tone.

Responsibilities

• Own and deliver the quarterly marketing plan from strategy to execution.
• Proactively bring ideas that support growth and commercial objectives.
• Track performance and use data to shape future activity.
• Maintain a distinctive approach across channels and touchpoints.
• Create and manage targeted CRM communications and automated journeys.
• Use segmentation to reach the right people at the right time.
• Monitor engagement and optimise campaign performance.
• Improve database quality, segmentation and marketing automation.
• Oversee content across social, digital, blogs, email and website.
• Keep website pages current and engaging.
• Leverage AI tools to improve marketing quality and efficiency.

Skills

Brand marketing

Content marketing

CRM marketing

Digital marketing

Audience segmentation

Campaign planning

SEO

Communication skills

Job description

Brand & Marketing Manager

Salary: £40,000 - £50,000 DOE
Location: Warrington
Hybrid working
Regular team and social events
Birthday day off
Plus additional benefits

Fashion & Retail Brand, Content, CRM & Digital

The Role

This is a hands-on marketing role for someone who understands how to engage different audiences and turn marketing activity into meaningful commercial results.

Working closely with the wider business and leadership team, you'll help shape and deliver campaigns, content, CRM activity and market insight across the fashion, retail and wider consumer sectors.

It's a broad role with plenty of ownership, combining strategic thinking with hands‑on delivery.

Key Responsibilities

• Own and deliver the quarterly marketing plan, from strategy through to execution.
• Proactively bring new ideas, recommendations and initiatives that support business growth and wider commercial objectives.
• Track performance, understand what works and use data and insight to shape future activity.
• Maintain a consistent, relevant and distinctive approach across marketing channels and touchpoints.
• Create and manage targeted CRM communications, audience campaigns and automated marketing journeys.
• Use audience segmentation to ensure relevant content reaches the right people at the right time.
• Monitor engagement, analyse campaign performance and continually optimise activity.
• Identify opportunities to improve database quality, segmentation, CRM activity and marketing automation.
• Create and oversee content across social media, digital creative, blogs, thought leadership, email, events and website channels.
• Keep website content and landing pages current, relevant and engaging.
• Use AI tools confidently to improve the quality, efficiency and effectiveness of marketing activity.

About You

• Experience within fashion, retail, beauty, luxury, consumer or another brand-led environment.
• Experience working across brand, content, CRM and digital marketing.
• A strong understanding of audience segmentation and customer or client journeys.
• Experience planning and delivering integrated marketing campaigns.
• Excellent written and verbal communication skills, with a strong understanding of tone of voice and consistent messaging.
• Experience creating thought leadership, reports, email campaigns, social content and other marketing materials.
• A good understanding of SEO, website performance and digital marketing.
• Comfortable working both strategically and hands‑on, with the ability to take ownership and move ideas through to delivery.

Why Apply?

• Real ownership: Take responsibility for a broad marketing remit, with the freedom to shape campaigns, content and future activity.
• Make an impact: Your work will directly support commercial growth, audience engagement and wider business objectives.
• Work across fashion & retail: Build your knowledge and network across some of the most exciting and fast-moving sectors.
• Creative freedom: Bring your ideas to life across content, campaigns, social, thought leadership, events and digital.

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