Digital Marketing Manager

Anthem Consulting; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A boutique law firm in London is seeking a Digital Marketing Manager to lead their new website and digital strategy. This role offers a unique opportunity to contribute to the firm's marketing efforts, focusing on SEO, user experience, and digital campaigns within a collaborative culture.

Qualifications

• Strong digital marketing experience in a professional services or B2B environment.
• Experience with SEO and UX.
• Analytical mindset.

Responsibilities

• Oversee the firm's website operations and improvements.
• Take ownership of SEO practices and content optimisation.
• Manage digital advertising campaigns across relevant channels.

Skills

Digital Marketing

SEO

User Experience (UX)

Analytical Skills

Job description

Digital Marketing Manager – newly created role. We are working with a London boutique law firm with a great track record of working with not-for-profit, private clients, and financial services. They have created an exciting new digital marketing manager position in their marketing team, which presents a great opportunity for someone to join the firm and make a tangible contribution. The role will lead the firm’s new website and also own the digital strategy for campaigns, content, and social media. This firm has a wonderful collaborative culture, reflected in their loyal and stable marketing and BD team.

Key responsibilities include:

1. Oversee the day-to-day operation and ongoing improvement of the firm's website, including a website redevelopment.
2. Take ownership of on-site SEO practices, including metadata, keyword use, and content optimisation to enhance visibility.
3. Work with colleagues across marketing and BD to ensure digital activity supports the firm’s broader strategic aims and brand.
4. Contribute to the planning and execution of paid digital advertising campaigns across relevant channels.
5. Manage and improve how content is structured, tagged, and presented on the website to ensure a good user experience and journey.

The ideal candidate will have strong digital marketing experience gained within a professional services or similar B2B environment. You should have strong SEO and UX experience and an analytical mindset.