Digital Marketing Manager

Midland Health UK; Birmingham; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Enhanced leave

Employee discounts

Flu vaccinations

Private healthcare discount

Development opportunities

Impactful role

Innovative environment

Job summary

Midland Health, based in Edgbaston, Birmingham, seeks a Digital Marketing Manager to own and execute our digital strategy. You’ll drive leads, conversions and revenue across SEO, PPC, Paid Social, email campaigns and content, working with developers, clinicians and partners.

You’ll apply data, AI-enabled tactics and marketing tech to improve CRO, attribution and performance reporting, while guiding a marketing junior and external agencies.

Qualifications

• Strategic and hands-on digital marketing leadership.
• Experience with SEO, PPC and paid social campaigns.
• Proven ability to drive ROI and revenue through digital initiatives.

Responsibilities

• Own and deliver the digital marketing strategy across channels (SEO, PPC, Paid Social).
• Collaborate with developers to improve UX and CRO for higher conversions.
• Utilise CRM and lead attribution to understand and optimise funnels.

Skills

Strategic & hands-on

Google Ads

GA4

SEO & CRO

PPC budget

Meta & social

Analytics

CRM & attribution

UX

Communication

Project management

AI interest

Education

CIM Level 6/7

Tools

Google Ads

GA4

Job description

Midland Health is growing and we’re looking for an experienced Digital Marketing Manager to help drive the next stage of our journey.

Midland Health is an established and rapidly growing private healthcare provider based in Edgbaston, Birmingham. We bring together private GP services, consultant-led specialist care, diagnostics and multidisciplinary healthcare under one roof, with a strong focus on accessibility, exceptional patient experience and high-quality clinical care.

As we continue to expand our services and digital presence, we are looking for a commercially minded Digital Marketing Manager to take ownership of our digital marketing strategy and turn data, creativity and technology into measurable growth.

THE ROLE

This is a hands-on role for someone who understands that great digital marketing isn't just about impressions and clicks, it's about leads, conversions, revenue and ROI.

You will take responsibility for developing and delivering our digital marketing strategy across:

• SEO – growing organic visibility and maintaining strong rankings across our key healthcare services
• PPC – managing and optimising Google Ads, Microsoft/Bing and paid search campaigns
• Paid Social – including Meta campaigns and audience development and any new innovative ideas.
• Website & CRO – working with our developers to improve UX, landing pages, calls to action and conversion rates
• CRM & lead attribution – helping us understand where every enquiry comes from and what converts
• Content strategy – developing high-quality, SEO-led content alongside our clinical and marketing teams
• Email and digital campaigns – supporting patient engagement, retention and new service launches
• Marketing automation & AI – exploring new technologies to improve lead generation, qualification and customer journeys
• Performance reporting – creating clear dashboards and KPIs linking marketing spend to leads, bookings and revenue

You’ll work closely with our Medical Director, senior leadership team, and customer service teams, web developers and external specialist partners. You will manage at least one other marketing junior (Head of Search) and external social media agency.

WHO WE'RE LOOKING FOR

We're looking for someone who is both strategic and hands-on.

You’ll ideally have:

• Strong experience in a Digital Marketing Manager or similar performance marketing role.
• CIM qualification. - (Preferably Level 6 or 7, however level 5's will be considered)
• Excellent knowledge of Google Ads, GA4, SEO and conversion optimisation
• Experience managing meaningful PPC budgets and demonstrating ROI
• A strong understanding of Meta and paid social
• Confidence using analytics and data to make commercial decisions
• Experience with CRM systems, lead attribution and marketing funnels
• An understanding of website UX and CRO
• Experience managing agencies, developers and external suppliers and people in your team
• Excellent written communication and project management skills
• A genuine interest in AI, automation and emerging digital marketing technology

Healthcare experience would be advantageous, but it isn't essential. We're more interested in finding someone with the commercial mindset, digital expertise and ambition to help us grow.

WHY MIDLAND HEALTH?

This isn't a role where you'll simply inherit a marketing calendar.

You'll have the opportunity to help shape the digital strategy of an ambitious independent healthcare business, influence decisions at senior leadership level and see the direct commercial impact of your work.

We're continually launching new services, developing our technology and improving the way patients discover and access private healthcare.

You’ll have the freedom to test ideas, challenge what we’re doing and introduce new approaches.

WHAT WE OFFER

• Enhanced annual leave
• Employee discounts on Midland Health services
• Free flu vaccinations and discounted private healthcare
• Opportunities for professional development and training
• The opportunity to play a significant role in a growing healthcare business
• A supportive environment where new ideas and innovation are encouraged.

Location: Midland Health, Francis Road, Edgbaston, Birmingham

Contract: Full-time, permanent

If you're passionate about digital marketing, obsessed with understanding what drives conversion and want your work to have a visible impact on the growth of a business, we'd love to hear from you.

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