Digital Brand Manager

Hyper Recruitment Solutions Ltd; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Hyper Recruitment Solutions Ltd in the UK seeks a Digital Brand Manager for its Speciality Brands division to lead digital strategy, optimise customer experiences and drive engagement across online and offline channels.

You will manage CRM and multichannel campaigns, collaborate with cross‑functional teams and external partners, and use data insights to identify opportunities and growth.

Qualifications

• Degree or higher in Marketing, Healthcare, Digital Communications or related field.
• Proven experience managing digital marketing campaigns in healthcare/pharma with multichannel scope.
• Strong analytical skills to translate data into digital strategies and segmentation.
• Excellent interpersonal and project management skills; able to work independently and with teams.

Responsibilities

• Develop and implement digital engagement strategies to strengthen customer relationships and meet performance goals.
• Manage customer journeys, content and platforms for engaging, compliant omni‑channel experiences.
• Lead digital campaigns including CRM/CLM and multichannel initiatives; monitor KPI performance.
• Collaborate with internal teams and agencies to create compelling content and opportunities; explore new digital tools.
• Stay updated on industry trends, ensure regulatory compliance, and seek innovative digital approaches.

Skills

Digital marketing

Multichannel strategy

Customer journey mapping

Data analytics

Project management

Stakeholder collaboration

Education

Bachelor's degree or higher in Marketing/Healthcare/Digital Communications

Tools

CRM platforms

Content management systems

Job description

Digital Brand Manager – Speciality Brands division

We are currently looking for a Digital Brand Manager to join a leading healthcare company within their Speciality Brands division, based in the UK. This exciting role offers the opportunity to lead the development and execution of innovative digital strategies that enhance customer engagement and optimise online and offline customer experiences. You will play a pivotal role in shaping digital initiatives that support the company’s commercial objectives, working across multiple digital channels and collaborating with internal teams and external agencies. As Digital Brand Manager, you will drive the performance of non‑promotional product portfolios within the Speciality Brands business unit, leveraging data‑driven insights to identify opportunities and create impactful digital marketing plans. If you are passionate about digital marketing, healthcare, and making a tangible difference in patient outcomes, this could be a perfect fit for your skills and career ambitions.

Key Duties and Responsibilities

• Develop and implement comprehensive digital engagement strategies designed to strengthen customer relationships and align with business performance goals.
• Manage and optimise customer journeys, content, and digital platforms, ensuring an engaging, compliant, and seamless experience across all channels.
• Lead digital marketing campaigns—including CRM, CLM, and multichannel initiatives—aimed at increasing customer retention, engagement, and loyalty, while monitoring KPI performance.
• Collaborate with cross‑functional teams and external agencies to produce compelling content and tactical campaign opportunities, while proactively identifying new digital solutions such as interactive tools or AI chatbots.
• Stay current on emerging industry trends, ensure compliance with relevant regulations, and continuously seek innovative ways to enhance digital approaches.

Role Requirements

• A degree or higher level in a relevant field (e.g., Marketing, Business, Healthcare, Digital Communications).
• Proven experience managing digital marketing campaigns within the healthcare or pharmaceutical sectors, with a strong understanding of multichannel strategy, customer journeys, and segmentation.
• Strong analytical skills, with the ability to interpret data and insights to inform digital strategies and customer segmentation plans.
• Excellent interpersonal, communication, and project management skills, with the ability to work effectively both independently and collaboratively.

What’s in it for you

Joining our client offers the chance to work at the forefront of healthcare digital innovation, make a meaningful impact on patient outcomes, and develop your career within a forward‑thinking team. You will have access to ongoing professional development, industry‑leading projects, and a collaborative environment that values creativity and results.

Key Words: Digital, Marketing, Healthcare, Customer Engagement, Content Management, Campaigns, Data Insights, CRM, Multichannel, Compliance, Innovation, Analytics, Strategic Planning, E‑commerce, Customer Journey

Equal Opportunities

Hyper Recruitment Solutions Ltd (HRS) is an Equal Opportunities employer. We welcome applications from anyone who meets the role requirements. HRS exclusively supports the STEM sectors, combining recruitment expertise with scientific knowledge to help you advance your career.