Social Media Specialist

Wolfspeed Services UK Limited; Belfast City District; Hybrid; GBP 32,000 - 45,000; Full time

Job summary

Wolfspeed in Belfast is seeking a Social Media Specialist to execute Wolfspeed's global social media strategy across organic and paid channels. You will manage the day-to-day delivery of social content, optimize campaigns, and provide data-driven insights to support broader marketing initiatives.

Reporting to the Head of Global Digital Marketing, you will collaborate with Marketing Communications, Corporate Communications, Brand, and external agencies to deliver impactful social campaigns and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience.
• Minimum 3 years' experience in social media marketing or digital marketing roles.
• Expertise managing LinkedIn as a strategic marketing channel.
• Hands-on experience with organic and paid social campaigns.
• Strong understanding of tagging, tracking, reporting, and performance measurement.

Responsibilities

• Execute Wolfspeed's global organic and paid social media strategy across key platforms.
• Create, publish, monitor, and optimize social content with a focus on LinkedIn.
• Measure and report on social performance, providing actionable recommendations.
• Monitor trends and platform updates, share insights with stakeholders.
• Collaborate with Marketing Communications, Corporate Communications, Brand and external agencies.

Skills

LinkedIn marketing

Social media strategy

Campaign optimization

Analytics & reporting

Cross-functional collaboration

Content creation

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Social media management tools

UTM tracking & tagging

Platform analytics dashboards

Job description

The power to make it real.At Wolfspeed, we believe the most powerful innovations are created by people who care deeply about what they build and why it matters. As the leader in silicon carbide technology, we are enabling a more sustainable, electrified future, one breakthrough at a time.Our team at Wolfspeed is bold, modern, and relentlessly focused on execution. We are building the foundation for the next decades of innovation, and we're looking for people who are ready to help shape it. This role plays a critical part in Wolfspeed's mission to scale world-class silicon carbide technology safely, reliably, and sustainably.In your role as a Social Media Specialist, you will be responsible for executing Wolfspeed's global social media strategy across both organic and paid channels. You will manage the day-to-day delivery of social content, monitor and optimize campaign performance, identify emerging platform trends, and provide data-driven insights that support broader marketing and communications initiatives. Reporting to the Head of Global Digital Marketing, you will serve as a key social media subject matter expert and partner closely with Marketing Communications, Corporate Communications, Brand, and external agency partners.Key ResponsibilitiesExecute Wolfspeed's global organic and paid social media strategy across key platforms, ensuring content aligns with brand standards, business objectives, and campaign priorities.Create, publish, monitor, and optimize social media content, with a strong focus on LinkedIn performance, audience engagement, and platform best practices.Measure and report on social media performance using platform analytics, dashboards, and campaign tracking tools, providing actionable recommendations for improvement.Monitor social media trends, audience behaviors, algorithm updates, and emerging content formats, proactively sharing insights with key stakeholders.Partner with Marketing Communications, Corporate Communications, Brand teams, and external agencies to deliver impactful social campaigns and thought leadership content.Required QualificationsBachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.Minimum of 3 years' professional experience in social media marketing, social media management, or digital marketing roles.Demonstrated expertise managing LinkedIn as a strategic marketing channel, including content creation, audience engagement, platform analytics, and performance optimization.Hands-on experience executing and monitoring both organic and paid social media campaigns.Strong understanding of campaign tagging, UTM tracking, social media reporting, and performance measurement.Excellent written and verbal communication skills with the ability to present performance insights to diverse audiences.Proven ability to manage multiple priorities, campaigns, and deadlines in a fast-paced, cross-functional environment.Proficiency with social media management, analytics, and reporting tools.Ability to work standard business hours in a hybrid or office-based environment, as required.Preferred QualificationsExperience developing LinkedIn thought leadership, executive visibility, or employee advocacy programs within a B2B environment.Experience managing paid social budgets and optimizing media spend for campaign performance.Familiarity with CRM, marketing automation, or digital marketing platforms.Experience within the semiconductor, electronics, manufacturing, industrial technology, or related sectors.Why Wolfspeed?At Wolfspeed, we believe the most meaningful work happens when innovation and purpose come together. As the global leader in silicon carbide technology, we are powering the future of energy, enabling cleaner transportation, more efficient power systems, and solutions that make a lasting impact on how the world works. But our success is not driven by technology alone. It's driven by people.Just as we take ownership of our technology leadership, we take accountability for how we show up for our employees, our customers, and the communities we serve. That's how we power the future, together.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.