Digital Marketing Manager

Xcite West Lothian Leisure; Bathgate; On-site; GBP 40,000 - 50,000; Full time

Job summary

Join a purpose-driven organization as a Digital Marketing Manager to shape their digital strategy and enhance community engagement in Scotland. This role offers numerous perks including generous leave and an outstanding pension plan, while you lead a passionate team committed to improving lives through sport and healthy living.

Benefits

Generous Leave: 33 days annual leave (rising to 38 with service)

Outstanding Pension: Up to 15% employer contributions

Life insurance cover

Cycle to Work scheme

Free gym membership

Discounted family membership

Employee discounts

Access to a wellbeing portal

Qualifications

• Minimum 3 years managing digital platforms and projects.
• Proven ability to manage teams effectively.
• Strong data analysis and user experience optimization skills.

Responsibilities

• Lead and optimize the digital ecosystem across various channels.
• Manage digital marketing campaigns from concept to execution.
• Translate long-term brand goals into actionable digital strategies.

Skills

Digital Marketing

Problem-solving

Data-informed decision-making

Collaboration

Education

Degree in Digital Marketing or related subject

Job description

Why Join Us?

At West Lothian Leisure, we’re more than just a charity; we’re a community-driven organisation dedicated to improving lives through sport, health, physical activity, outdoor education, and culture. As a valued partner in West Lothian, we’re on a mission to inspire healthier, happier communities and we want you to help lead the charge.

When you join us, you’re not just taking a role; you’re becoming part of an organisation that genuinely cares about its people, both staff and the communities we serve.

What We Offer

We know it’s not just about the job; it’s about the whole package. That’s why we offer:

• Generous Leave: 33 days annual leave (rising to 38 with service)
• Outstanding Pension: Up to 15% employer contributions
• Peace of Mind: Life insurance cover
• Extra Perks: Cycle to Work scheme, free gym membership, discounted family membership, and employee discounts
• Wellbeing Focus: Enhanced statutory allowance packages and access to a wellbeing portal

The Role

We’re building a digitally driven brand experience that’s smart, scalable, and always evolving. You’ll lead and shape our digital strategy - working across channels, platforms, and teams to deliver seamless digital journeys for our customers. Whether it’s refining our user experience, optimising performance, or planning for what’s next, you’ll be at the heart of it.

You'll have the chance to:

• Own and optimise our digital ecosystem - from website and content to performance and analytics
• Lead digital plans, projects and campaigns from concept to execution, working closely with internal teams and external partners
• Identify opportunities, spot gaps, and propose solutions to enhance the user journey
• Translate long-term brand goals into smart digital plans, while ensuring the day-to-day runs smoothly
• Stay ahead of trends, tools, and technologies, bringing a sense of curiosity and innovation into everything you do
• Manage our Digital Marketing Executive, supporting their growth and contribution to the digital plans

About you:

• Degree or equivalent in Digital Marketing or a related subject / Minimum 3 years.
• Proven experience managing digital platforms, projects, and teams.
• Strong problem-solving mindset - you love fixing, refining, and evolving.
• Ability to balance strategic thinking with hands-on delivery.
• A data-informed approach to performance, UX, and content decisions.
• Curiosity for all things digital - tech, tools, trends, user behaviour.
• Collaborative, proactive, and not afraid to challenge the status quo.

Why This Role?

This is more than just a job, it’s a chance to join a purpose-led organisation that’s driving meaningful change in West Lothian.

How to Apply

Visit www.westlothianleisure.com/careers, or send your CV and a brief cover letter explaining why you’re the perfect fit to [e-mail].

We are proud to be an equal opportunities employer, committed to fostering a diverse and inclusive workplace. We encourage applications from talented individuals from all backgrounds to help us make a difference in our community.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Non-profit Organization Management

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