Digital Marketing Lead, Education, AI & MarTech

Shorefields; Benfleet; Remote; GBP 65,000 - 90,000; Full time

Job summary

Shorefields in Benfleet seeks a College digital lead to design and deliver a modern digital marketing strategy that raises online visibility and learner applications, while integrating automation, AI, and MarTech.

You will oversee SEO, PPC, content, analytics and campaigns, manage agencies, ensure accessibility, and report ROI, collaborating with curriculum teams to reflect real-time college developments.

Qualifications

• Proven experience in a digital marketing role, ideally within education or public services.
• Strong knowledge of SEO, paid advertising (Google & Meta), email marketing, and campaign reporting.
• Demonstrated ability to lead data-informed marketing strategies and generate ROI reports.
• Experience with digital tools including GA4 and Tag Manager.

Responsibilities

• Lead all aspects of the College's digital marketing strategy across web, social media, email and advertising.
• Manage third-party digital agencies to ensure campaigns are effective, on brand, and deliver value for money.
• Act as the technical and operational lead across all digital platforms, ensuring strong UX, functionality, and brand alignment.
• Leverage marketing technology (automation, AI tools, CRM integrations) to streamline marketing activity.
• Oversee the College's SEO, PPC and social advertising performance, reporting on ROI and campaign metrics via GA4, Tag Manager, and SEMrush.
• Create compelling content including digital copy, graphics and photography to support campaigns and brand storytelling.
• Monitor the entire digital footprint of the College, advising on improvements and ensuring accessibility compliance.
• Provide regular performance reports and insights to inform strategy and continuous improvement.
• Collaborate with internal stakeholders and curriculum teams to ensure our online content reflects real-time college developments.
• Lead on the production of staff newsletters and the College-wide events calendar.

Skills

SEO

PPC

Content creation

Analytics

Marketing automation

AI tools

CRM integrations

GA4

Tag Manager

Copywriting

Stakeholder engagement

Education

Degree in Marketing or related field

Tools

GA4

Tag Manager

CRM platforms

Job description

Shorefields in Benfleet seeks a College digital lead to design and deliver a modern digital marketing strategy that raises online visibility and learner applications, while integrating automation, AI, and MarTech.

You will oversee SEO, PPC, content, analytics and campaigns, manage agencies, ensure accessibility, and report ROI, collaborating with curriculum teams to reflect real-time college developments.