Digital Marketing Lead - Aesthetics

Gi Group UK; Greater London; On-site; GBP 58,000 - 69,000; Full time

Job summary

Gi Group UK is recruiting an experienced Digital Marketing Lead for a 12-month FTC (maternity cover) in London. You will spearhead the launch and ongoing optimisation of a new digital education platform for healthcare professionals, driving acquisition, engagement and conversion through data-led digital journeys.

The role requires leadership in digital marketing within regulated sectors, strong CRM and lifecycle marketing capabilities, and adept stakeholder and agency management.

Qualifications

• Leadership experience in digital marketing within regulated sectors (healthcare/pharma/aesthetics).
• Strong CRM and marketing automation capabilities across lifecycle marketing.

Responsibilities

• Deliver platform launch, rollout and adoption.
• Own digital engagement strategy and optimise omnichannel journeys.
• Drive acquisition and retention via CRM, email, marketing automation, paid and organic channels.
• Lead content strategy/roadmap for eLearning and education resources.
• Manage performance reporting, KPIs, dashboards and optimisation.
• Own agency management, project plans and budgets in a regulated environment.

Skills

CRM & Marketing Automation

Lifecycle marketing

Digital marketing leadership

Analytics & conversion optimization

Stakeholder & agency management

Veeva PromoMats knowledge

Job description

Digital Marketing Lead /12-month FTC (Maternity Cover) | London (Hybrid) / £58,000-£69,000

We're recruiting on behalf of a leading aesthetics business for an experienced Digital Marketing Lead to cover maternity leave. You'll lead the launch and ongoing optimisation of a new digital education platform for healthcare professionals, driving acquisition, engagement and conversion through data-led digital journeys.

Key responsibilities

• Deliver platform launch, rollout and adoption
• Own digital engagement strategy and optimise omnichannel customer journeys
• Drive acquisition and retention via CRM, email, marketing automation, paid and organic channels
• Lead content strategy/roadmap (eLearning, clinical/education resources, business tools) with Medical/Regulatory and agencies
• Manage performance reporting, KPIs, dashboards and continuous optimisation
• Own agency management, project plans and budgets in a regulated environment

Essential experience

• Digital marketing leadership in healthcare/pharma/medical device/aesthetics or another regulated sector
• Strong CRM + marketing automation and lifecycle marketing capability
• Experience managing digital platforms/portals and end-to-end content delivery
• Confident with analytics and using insight to improve journeys and conversion
• Strong stakeholder, project and agency management
• Working knowledge of Veeva PromoMats and compliant HCP communications
• Desirable: aesthetics, digital learning platforms, ABPI/IPHA, Salesforce.

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