Digital Marketing Manager - Medical Aesthetics Growth

OSBORNE APPOINTMENTS LIMITED; Elstree; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

23+8 holidays (3 mandatory over Xmas)

Pension – 2% Employer / 3% Employee

Life Insurance – 2 x Salary after 6 mo

Job summary

OSBORNE APPOINTMENTS LIMITED advertises a Digital Marketing Manager role for a client in the skincare technology sector. You will drive digital campaigns, manage content, and lead lead generation across UK and international markets.

The role requires strong SEO/PPC, CMS and analytics skills, plus experience with marketing automation and cross-functional collaboration with Sales and Regulatory teams.

Qualifications

• Proven experience in digital marketing, with healthcare/regulated sectors preferred.
• Strong knowledge of SEO, PPC, email marketing and website management.
• Experience with CMS platforms (WordPress/Shopify) and analytics tools.

Responsibilities

• Develop and deliver the digital marketing strategy aligned with commercial objectives.
• Plan, manage and optimise campaigns across SEO, PPC, email, social media and online advertising.
• Manage and improve the company website, content, landing pages and conversions.
• Create content including website copy, blogs, case studies, emails, social media materials.
• Oversee organic and paid social media, Google Ads and retargeting campaigns.
• Manage email marketing, segmentation, automation and lead nurturing.
• Monitor campaign ROI and customer insights to improve results.
• Support product launches, events and promotional campaigns.
• Coordinate with International Sales for multilingual campaigns.
• Manage external agencies and marketing suppliers.
• Ensure marketing content meets regulatory requirements.

Skills

Digital marketing

SEO

PPC

Email marketing

Content creation

Lead generation

Analytics

Project management

Stakeholder management

Tools

WordPress

Shopify

Google Analytics

Google Search Console

CRM

Marketing automation (Mailchimp)

Job description

OSBORNE APPOINTMENTS LIMITED advertises a Digital Marketing Manager role for a client in the skincare technology sector. You will drive digital campaigns, manage content, and lead lead generation across UK and international markets.

The role requires strong SEO/PPC, CMS and analytics skills, plus experience with marketing automation and cross-functional collaboration with Sales and Regulatory teams.