Digital Marketing Lead

Sainsbury's; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Sainsbury's is seeking a Digital Marketing Lead to enhance its paid social and display campaigns. This role involves optimizing media activations, stakeholder engagement, and managing a Digital Marketing Associate in a dynamic team environment. Join us to make an impact in digital marketing!

Qualifications

• Strong technical background and experience in paid social and programmatic display.
• Passion for Digital Marketing and ability to manage projects and stakeholders.

Responsibilities

• Utilise technical knowledge to optimise and perform paid media activations.
• Plan, execute, and track digital media campaigns.
• Line manage a Digital Marketing Associate for their continuous development.

Skills

Digital Marketing

Project Management

Stakeholder Management

Optimization

Social Media Platforms

Programmatic Display

Job description

Why join us

By joining the Sainsbury's Digital Marketing team as a Digital Marketing Lead for paid social and display, you will become an integral part of a forward-thinking team dedicated to delivering best in class media campaigns through continuous optimisation and innovation. You'll have the opportunity to work on exciting brand campaigns with significant digital budgets throughout the funnel, as well as driving the performance of our Sainsbury's digital propositions. Our inclusive and dynamic environment encourages proactive thinking, continuous learning, and impactful contributions, allowing you to make a difference in the ever-evolving landscape of digital marketing through innovative media and creative solutions and campaigns.

What you'll do

As a Sainsbury's Digital Marketing Lead specialising in paid social and display, your role will revolve around utilising your strong knowledge of social platforms, programmatic display, digital audio and Google App Campaigns to drive the continuous optimisation and performance of our paid media activations. You will work closely with stakeholders across the business and form strong relationships with our media and creative agencies, as well as platforms and partners. You'll use your strong project management skills to plan and execute digital media campaigns, challenging our agencies to evolve our approach through testing, learning and innovation. You'll have a keen eye for detail, scrutinising our performance and making suggestions for optimisations, as well as tracking our budget to ensure we are delivering in line with expectations. You'll also be line managing a Digital Marketing Associate, who will support across your campaigns and whom you will be responsible for supporting in their continuous learning and development.

Who you are

We are looking for someone with a strong technical background, with demonstrable experience across paid social and programmatic display executions. A passion for Digital Marketing and strong project and stakeholder management skills are essential in this role.