Digital Marketing Executive - PPC & SEO

London & Country Mortgages Ltd.; Bath; On-site; GBP 25,000 - 45,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Executive, where you'll lead the charge in optimizing PPC and SEO campaigns. This role is pivotal in enhancing the online presence of a top mortgage broker in the UK. You'll collaborate with creative teams and agency partners to ensure campaigns are not only compliant but also engaging and effective. With a focus on data-driven decisions, you'll analyze performance metrics and continuously strive for improvement. Enjoy a supportive environment that values your contributions, offers professional development opportunities, and provides a comprehensive benefits package. This is your chance to make a significant impact in a dynamic marketing team.

Benefits

24 days holiday entitlement

Birthday off

Day off for moving house

Comprehensive benefits

Employee support programmes

Qualifications

• 1-2+ years in marketing with focus on technical SEO and PPC.
• Experience in financial services sector is a plus.

Responsibilities

• Optimize ad copy and landing pages to improve ROI.
• Support SEO growth and ensure compliance with regulations.

Skills

Technical SEO

PPC Campaign Management

Data Analysis

Customer Service

Education

Marketing Qualification

Tools

Google Analytics 4 (GA4)

SEMrush

VWO

Search Console

Google Ads

MS Ads

CMS (Webflow or similar)

Job description

The Digital Marketing Executive is responsible for the delivery, measurement and optimisation of our PPC and SEO campaigns. They’ll use their knowledge of paid search to spot opportunities for improvements in performance and to keep our campaigns running as efficiently as possible, and will use their technical SEO knowledge to work closely with our content writer and agency to improve and optimise organic search performance.

Responsibilities will include

• Working with the Head of Digital Marketing and our PPC agency to test and optimize ad copy and landing pages in order to improve ROI from campaigns.
• Ensuring all ad copy and assets are compliant and reviewed as required, whilst balancing creativity with robust compliance to ensure all campaigns uphold the necessary regulations: FCA, ASA, GDPR and PECR.
• Working with agency partners to manage lead volumes in line with both the marketing plan and current business needs.
• Supporting the growth of L&C’s SEO presence, working closely with our content writer and agency to make sure our site works for both search engines and our customers.
• Understanding the end-to-end customer journey so we’re focused on quality outcomes as well as overall lead numbers.
• Working to improve our data collection and tracking on our digital journeys, whilst remaining compliant with GDPR and other relevant regulations.
• Liaising with key stakeholders both in the Marketing team and the wider business to ensure our SEO and PPC activity matches our business’ needs.
• Engaging with stakeholders from across the business to monitor capacity and lead performance, and encourage internal engagement and support.
• Working with colleagues from the Marketing team to ensure our ad copy and landing pages are on brand and in L&C’s tone of voice.
• Reporting on channel performance by drawing together and analyzing multiple sources of data both online and offline.
• Executing ad hoc requests for inhouse marketing support and collateral as needed.
• Providing support where needed for marketing projects and colleague absence.

Experience

Required

• 1-2+ years of experience in a marketing role with a focus on technical SEO and PPC;

and/or

• Marketing, customer service or administrative experience gained within the financial services sector and a desire to work within a busy marketing team.
• Recent PPC and SEO campaign management and optimisation experience.
• Knowledge of website and platform-specific analytics tools (e.g. GA4, VWO or other optimisation software, SEO tools such as SEM Rush and Search Console and Google and MS ads platforms).

Desirable but not essential

• Experience of performance marketing for financial services or other regulated products/services.
• Experience of proofing, editing and writing ad copy and content in a brand tone of voice.
• Experience working with a CMS, such as Webflow or similar.
• Experience of working closely with agency partners to help support deliver targets.
• Experience of paid advertising across social media platforms.

Qualifications

• You may have a marketing qualification or you may be self-taught, but either way you’ll have experience and be able to evidence your achievements in performance marketing across paid search and SEO.

L&C is authorised and regulated by the FCA and is classified as an Enhanced Firm under the Senior Manager’s and Certification Regime (SM&CR). This role is subject to the 6 FCA Conduct rules and you will be expected to adhere to them at all times. (See below). Any confirmed breaches of the Conduct Rules will be reported to the FCA annually. Should you apply for a Certified role in another financial services firm then L&C may be required to disclose this information in a Regulatory Reference request.

1. You must act with integrity
2. You must act with due care, skill, and diligence
3. You must be open and cooperative with the FCA, the PRA and other regulators
4. You must pay due regard to the interests of customers and treat them fairly
5. You must observe proper standards of market conduct
6. You must act to deliver good outcomes for retail customers

Working at L&C means being part of an environment of respect and equality. We’re entering an exciting period and it’s a great time to join us. We’re already the UK’s No.1 online mortgage broker but we don’t want to stop there.

As an employee of L&C, you’ll get:

• A starting holiday entitlement of 24 days
• The challenges and opportunities that make us develop professionally & personally
• Being part of a respectful working environment
• Having a day off on your birthday and if you move house
• Comprehensive benefits and employee support programmes

Valuing diverse perspectives and nurturing an environment where every individual is treated with dignity and consideration.

act with

Integrity

Maintaining a steadfast commitment to honesty, transparency and ethical conduct.

be

Supportive

Embracing an environment which champions growth, empowerment and well-being for all.

be

Create an environment where our people and ideas connect, to make sure tomorrow is better than today.

act as

OneL&C

Cultivating a OneL&C ethos where all individuals are equally valued and empowered to contribute to our shared success.