Digital Marketing Executive (PPC/Paid Media)

GLS Worldwide LLC; Sheffield; On-site; GBP 25,000 - 28,000; Full time

Job summary

A leading company in Sheffield is seeking a Paid Media Marketing Executive to join their dynamic marketing team. This role involves developing and optimizing B2C campaigns across various digital channels, leveraging data analysis to drive performance. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a proactive mindset. Join a fast-growing company recognized for its culture and commitment to employee development.

Benefits

Complimentary breakfast, drinks, and snacks

Enhanced pension and healthcare schemes

Career development opportunities

Social events

Qualifications

• Minimum 2+ years in a data-driven digital marketing role.
• Experience with Google Ads and PPC certifications advantageous.

Responsibilities

• Plan and optimize B2C campaigns across digital channels.
• Analyze campaign performance and provide actionable insights.
• Collaborate with the marketing team to enhance strategies.

Skills

Data Analysis

Communication

Proficiency in Google Analytics

Proactive Mindset

Education

Marketing/Analytics Degree

Tools

Google Ads

Meta Ads

TikTok Ads

Bing Ads

Canva

Job description

Sheffield, South Yorkshire, United Kingdom

Salary: £25,000 - £28,000

It's an exciting time to join the marketing team at UniHomes, especially if you thrive in a fast-paced and growth-focused environment. As UniHomes grows, so do the career opportunities! If digital marketing and campaign performance are your passions, we're currently looking for a data-driven and creative Paid Media Marketing Executive to join our growing team. You'll play a key role in developing and optimising engaging B2C campaigns across key digital channels that drive awareness, generate leads, and deliver measurable results. You'll be part of a dynamic and supportive team while delivering impactful paid media strategies that support UniHomes' continued growth. Working closely with our B2C Performance Marketing Manager and strategic paid media agency, you'll leverage your paid search and paid social expertise to enhance campaign performance and contribute to our marketing objectives. This is an exciting opportunity to be involved in the success of a rapidly scaling company and make a tangible impact on our paid media strategy.

Key responsibilities:

1. Utilise various paid media platforms (e.g., Google Ads, Meta Ads, TikTok Ads, Bing Ads) to plan, build and optimise engaging campaigns that attract new customers and re-engage existing audiences.
2. Analyse campaign performance data to identify trends, provide data-driven actionable insights, and improve campaign effectiveness (web traffic, lead generation, ROI).
3. Work across multiple brands and audience segments, adapting content and messaging accordingly.
4. Plan and craft compelling ads ensuring adherence to brand voice and messaging guidelines.
5. Monitor and adjust campaigns in response to performance data, ensuring continual optimisation of keywords, audiences, ad copy and bidding strategies.
6. Provide regular reporting on campaign performance, offering insights that enhance future strategies and creative direction.
7. Collaborate with the wider marketing team to create, develop, execute, and optimise targeted paid search and social media campaigns across the full customer journey.
8. Stay informed of emerging digital marketing trends, PPC innovations, and best practices, identifying opportunities to implement new strategies.

Skills And Experience

1. Minimum 2+ years of experience in a data-driven digital marketing role or a relevant marketing/analytics degree with hands-on experience.
2. Proficiency in Google Analytics, with desirable proficiency in key advertising platforms (Google Ads, Meta Ads, TikTok Ads, Bing Ads).
3. Excellent data analysis skills to inform and optimise campaigns effectively.
4. Strong written and verbal communication skills with the ability to craft clear, concise, and engaging content tailored to varied audiences.
5. Experience using design tools like Canva is a plus.
6. Qualified in Google Ads, Bing Ads, or similar PPC certifications would be advantageous.
7. Highly organised with experience balancing multiple projects in a fast-paced environment.
8. Proactive mindset with strong attention to detail.
9. Demonstrated ability to react promptly to business needs and campaign performance changes.

About Us

UniHomes has been named the fastest-growing technology company in Yorkshire and the Northeast in the 2023 Deloitte UK Technology Fast 50. We are also officially certified as a Great Place to Work (GPTW). Our industry-leading property search portal and utility management service enable our network of letting agent partners to offer hassle-free accommodation to university students across over 60 UK cities. Founded in 2015 by Sheffield property entrepreneurs, we have experienced remarkable growth and now have a team of nearly 100 employees. With recent investment from LDC, we are scaling up to conquer new horizons. Join us during this exciting phase of growth.

We are a team driven by our core values:

• Lead the Way
• In it Together
• Customers Matter
• Keep it Simple
• Rise Above Challenges
• Make it Happen

What do you get when you work here?

We prioritize people and culture, offering a range of benefits including:

• Complimentary breakfast, drinks, snacks, and social amenities at our Sheffield office.
• Holidays, length of service days, voluntary days, enhanced pension and healthcare schemes.
• Employee assistance, sick pay, enhanced maternity & paternity pay, career development, and social events.
• We are an inclusive employer welcoming candidates from all backgrounds and are committed to accessibility.

Please note, we do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.