Digital Marketing Executive - ECommerce

VanRath; Belfast City District; On-site; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Competitive salary

Key role shaping eCommerce function

Creative and collaborative environment

Influence digital strategy and product

Varied role: commercial, creative, and

Career development within growing biz

Job summary

VanRath, a Belfast-based award-winning print and brand design business, is seeking an E-Commerce & Digital Marketing Specialist to shape its digital strategy, grow online revenue and enhance customer experience.

This hands-on role combines eCommerce management, digital marketing, website optimization, customer acquisition and digital product development to deliver measurable results.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, eCommerce, Business or related field.
• Around 2 years' experience in an eCommerce and digital marketing role.
• Experience with digital marketing automation software.
• Experience using Google Ads and Google Analytics.
• Knowledge of website publishing and CMS platforms.
• Experience developing and executing email marketing campaigns, ideally using Klaviyo.
• Strong knowledge of SEO and relevant optimisation tools.
• Ability to manage multiple priorities in a fast-paced environment.
• Creative mindset with the technical confidence to bring ideas to life.

Responsibilities

• Develop and implement the eCommerce and digital marketing strategy across the business's online brands.
• Manage website content, landing pages, promotions and online merchandising through the CMS.
• Influence the eCommerce product portfolio and commercial proposition using data-driven insights.
• Identify opportunities to maximise online revenue and customer acquisition.
• Ensure websites remain technically sound, mobile responsive, user-friendly and SEO compliant.
• Monitor website performance, uptime, page speed and customer usability.
• Develop and execute digital promotional campaigns and product launches.
• Manage the digital marketing calendar and ensure campaigns are delivered effectively.
• Shape online content and the overall customer experience and UX journey.
• Track digital marketing performance and provide actionable commercial insights.
• Produce and interpret digital marketing reports to identify opportunities for growth.
• Manage the digital marketing budget and maximise return on investment.
• Create engaging blogs, website content and other digital assets.
• Manage organic social media channels across the company's brands.
• Monitor and respond to social media engagement while building relationships with customers, prospects and industry partners.
• Work collaboratively across the wider business to support brand growth and digital product development.

Skills

2 years' experience in eCommerce & dig

Experience with digital marketing, 201

Digital marketing automation software

Google Ads

Google Analytics

SEO knowledge

CMS platforms

Klaviyo email campaigns

Education

Bachelor's degree in Marketing, Digital Marketing, eCommerce, Business

Tools

Klaviyo

Google Ads

Google Analytics

CMS platforms

Job description

Overview of the Company

Our client is an award-winning print and brand design business based in Belfast, combining creative expertise with a growing digital and eCommerce offering.

The business is continuing to develop its online proposition and is looking for a commercially minded E-Commerce & Digital Marketing Specialist to help shape its digital strategy, increase online revenue and deliver an excellent customer experience.

This is a hands-on role combining eCommerce management, digital marketing, website optimisation, customer acquisition and digital product development.

Benefits & Salary

• Competitive salary, commensurate with experience
• Opportunity to play a key role in shaping a growing eCommerce function
• Creative and collaborative working environment
• Opportunity to influence digital strategy and product development
• Varied role combining commercial, creative and analytical responsibilities
• Career development within a growing business

Necessary Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, eCommerce, Business or a related field
• Around 2 years' experience in an eCommerce and digital marketing role
• Experience with digital marketing automation software
• Experience using Google Ads and Google Analytics
• Knowledge of website publishing and CMS platforms
• Experience developing and executing email marketing campaigns, ideally using Klaviyo
• Strong knowledge of SEO and relevant optimisation tools
• Ability to manage multiple priorities in a fast-paced environment
• Creative mindset with the technical confidence to bring ideas to life

Job Responsibilities

• Develop and implement the eCommerce and digital marketing strategy across the business's online brands
• Manage website content, landing pages, promotions and online merchandising through the CMS
• Influence the eCommerce product portfolio and commercial proposition using data-driven insights
• Identify opportunities to maximise online revenue and customer acquisition
• Ensure websites remain technically sound, mobile responsive, user-friendly and SEO compliant
• Monitor website performance, uptime, page speed and customer usability
• Develop and execute digital promotional campaigns and product launches
• Manage the digital marketing calendar and ensure campaigns are delivered effectively
• Shape online content and the overall customer experience and UX journey
• Track digital marketing performance and provide actionable commercial insights
• Produce and interpret digital marketing reports to identify opportunities for growth
• Manage the digital marketing budget and maximise return on investment
• Create engaging blogs, website content and other digital assets
• Manage organic social media channels across the company's brands
• Monitor and respond to social media engagement while building relationships with customers, prospects and industry partners
• Work collaboratively across the wider business to support brand growth and digital product development