Performance Analyst

Channel 4; Leeds; On-site; GBP 42,000 - 59,000; Full time

Benefits offered by this job

Private medical insurance

Virtual GP access for employees

Free health screening

Pension scheme

Holiday entitlement

Discounted gym memberships

Job summary

Channel 4 Corporation is seeking a Performance Analyst in Leeds to deliver analysis and reporting for Streaming Product & Growth. You will work with SQL and Adobe Analytics to inform decisions, build Power BI reports, and collaborate with Finance and Insight teams to forecast KPI trends and growth opportunities.

The role focuses on audience engagement, revenue opportunities, and data-driven optimisation across streaming initiatives within a fast-paced media environment.

Qualifications

• Strong SQL and data manipulation to extract and report on performance.
• Hands-on experience using Adobe Analytics to investigate performance and customer behaviour.
• Power BI reporting and data visualisation experience.
• Knowledge of statistics and experimentation methods.
• Experience in financial modelling, forecasting and ROI analysis.
• Clear communication and storytelling of analytical findings.

Responsibilities

• Prepare and deliver daily and weekly performance reviews for Streaming and C4+ KPIs.
• Use SQL to extract data and build reports; employ Adobe Analytics for ad-hoc questions.
• Develop and improve performance reporting with Power BI and self-service insight.
• Conduct customer journey, funnel and cohort analyses to inform optimisation.
• Support commercial assessments, including ROI calculations and forecasting inputs.
• Track impact of actions and provide findings for regular business reviews.

Skills

SQL

Adobe Analytics

Power BI

Statistics

Forecasting

Data storytelling

Tools

Power BI

Excel

Job description

Job Title: Performance Analyst
Department: Streaming Product & Growth
Reporting to: Performance Manager
Location: Leeds
Status: Permanent
Grade: P2

DEPARTMENT DESCRIPTION

The Streaming department is responsible for the strategy, development, and operation of our digital streaming platform, delivering high-quality, on-demand content to audiences across multiple devices and markets.
The team drives innovation in user experience, content delivery, and platform technology, ensuring our streaming service remains competitive and aligned with evolving consumer expectations.

Working cross-functionally with Technology, Marketing, Content and Editorial, Commercial and Insights, the department is at the forefront of digital transformation enabling the business to reach new audiences and maximise engagement in a rapidly changing media landscape as part of our Fast Forward strategy.

JOB PURPOSE

Working under the direction of the Performance Manager, the Performance Analyst delivers analysis and reporting to support Streaming Product & Growth in improving performance against Streaming and C4+ KPIs. The role helps explain trading movements, identify actionable commercial opportunities and inform decisions that support audience growth, engagement and diversified revenue.

The role uses SQL and Adobe Analytics to investigate raw data and answer business questions, translating detailed analysis into clear insight. The role leads the development and ongoing improvement of performance reporting, which may include Power BI reports and visualisations, working with relevant reporting and data teams where required. Working with business leaders and campaign owners, the role analyses underlying performance drivers, sizes opportunities and evaluates the impact of activity.

Working closely with the Optimisation and Performance Executive, the role supports experiment measurement and statistical analysis. The role also works with Audience Insights, Reporting and Data Enablement and Finance colleagues to support consistent reporting, deeper analysis and inputs to forecasting, budgeting and KPI setting.

KEY RESPONSIBILITIES

• Performance Reviews: Work with the Audience Growth squad to prepare and deliver daily and weekly Streaming and C4+ performance reviews, explaining movements against key KPIs, identifying where mitigating or optimisation action is required and agreeing next steps with relevant teams.
• Technical Analysis: Use SQL to extract, manipulate and analyse raw data and build reports. Use Adobe Analytics and other available data sources to investigate ad hoc business questions, trading trends and opportunities, providing timely commercial recommendations.
• Reporting & Data Visualisation: Contribute to the development and ongoing improvement of reporting to support performance reviews and enable self-service insight, which may include Power BI reports and visualisations. Work with the Performance Manager, stakeholders and relevant reporting teams to translate business needs into clear, accurate and accessible views of performance.
• Customer & Campaign Analysis: Undertake customer journey, funnel and cohort analysis to understand the impact of activities and campaigns on customer engagement and behaviour. Size and evaluate campaigns and promotions to inform optimisation decisions.
• Commercial Evaluation: Support commercial assessment of initiatives, including business cases, ROI calculations, opportunity sizing and KPI projections, to inform prioritisation of investment and effort and provide forecasting inputs.
• Benefits & Performance Tracking: Track and measure the impact of actions and initiatives, drawing out insights that inform further optimisation and forecasting. Contribute to regular business performance reviews, including identifying risks and opportunities and connecting underlying drivers to Streaming and C4+ KPIs and value.
• Experimentation Support: Support the Optimisation and Performance Executive with experiment set-up, measurement and statistical analysis, including agreeing success criteria, KPIs and benchmarks in advance. Provide data and analytical support to help interpret results and communicate findings clearly.
• Financial Planning: Provide analytical inputs to forecasting, budgeting, KPI setting and longer-range planning, working with the Performance Manager, business leads and Finance colleagues.
• Communication & Recommendations: Explain analytical findings clearly and tailor outputs to different audiences. Translate data into actionable commercial insights and recommendations that help stakeholders understand performance and make informed decisions.
• Partnership across Data & Insight: Work effectively with Audience Insights, Reporting and Data Enablement and Finance colleagues to support consistent definitions, reporting and a single source of truth. Help identify and inform briefs for deeper analysis or research, including pricing and proposition changes.
• Methodology, Governance & Innovation: Apply agreed analytical methodologies, quality standards and governance processes. Validate reporting outputs and contribute feedback and ideas that help improve data quality, analytical processes and tools.
• Prioritisation & Delivery Management: Work with the Performance Manager to manage and prioritise workload across multiple projects, delivering accurate analytical outputs and agreed activities to agreed timelines.
• Team Contribution & Collaboration: Contribute to a collaborative and high-performing team culture, sharing knowledge, supporting colleagues and actively developing analytical capability and expertise.

ESSENTIAL EXPERIENCE & SKILLS

• Technical Skills: Strong SQL and data manipulation skills, with experience extracting and analysing raw data, answering business questions and producing accurate reports. Hands‑on experience using Adobe Analytics to investigate performance and customer behaviour.
• Data Visualisation: Experience using Power BI reports and visualisations to investigate performance and support business decisions. Experience developing or specifying Power BI reporting is desirable.
• Statistics: Working knowledge of statistics and experimentation methods, with the ability to support test analysis and interpret results.
• Financial Acumen: Experience supporting financial modelling, forecasting and business case development, including opportunity sizing and evaluation of commercial initiatives.
• Problem Solving: Ability to break down business questions into manageable analytical tasks and identify appropriate approaches.
• Communication & Storytelling: Ability to explain analytical findings clearly, summarise key messages and tailor communication to different audiences in a straightforward and accessible way.
• Presentation Skills: Comfortable presenting analytical findings and leading performance discussions with colleagues and stakeholders.
• Prioritisation: Able to organise and prioritise own workload to meet agreed deadlines.
• Project Management & Organisational Skills: Supports the delivery of projects and workstreams, managing assigned tasks effectively.
• Collaboration: Works collaboratively with colleagues and stakeholders, contributing positively to team outcomes.
• Commercial Understanding & Application: Understanding of digital business performance measures and revenue models, with the ability to explain trading movements and translate analysis into actionable commercial recommendations.
• Adaptability & Resilience: Responds positively to change and adapts effectively to new priorities and ways of working.
• Innovation & Continuous Improvement: Open to learning new approaches and identifying opportunities to improve ways of working.

DESIRABLE EXPERIENCE & SKILLS

• Industry Experience: Experience in media, broadcasting, streaming, advertising or other consumer-focused industries.
• Audience Measurement Tools: Experience using BARB data and TechEdge to analyse audience and market performance.
• Digital Product Experience: Experience working with digital products or customer journeys.
• Experimentation & Marketing Tools: Experience with Optimizely Web and Feature Experimentation and/or Braze.
• Qualifications: A degree (or equivalent) in a numerical field, or studies/qualifications in data manipulation and/or numerical analysis.

Basic salary per annum starting from

Benefits

There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Access to financial wellbeing resources
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

Equal Opportunities

Channel 4’s purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.

We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.

Disability Confident Scheme: Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long‑term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Care Leaver Friendly Employer: Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under‑served and under‑represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.

For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.

Workplace Adjustments: We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long‑term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e‑mail [e-mail]