General Manager (Marketing)

UKTV; Greater London; On-site; GBP 120,000 - 190,000; Full time

Job summary

A leading media company is seeking a visionary General Manager - Marketing to shape the future of its brand portfolio. This senior role involves defining long-term marketing strategies, inspiring a talented team, and driving innovation in a fast-paced environment. The ideal candidate will have extensive experience in scaling B2C brands and a strong data-driven mindset. Join us to lead transformative marketing for some of the UK's most-loved TV brands.

Qualifications

• Extensive experience in setting long-term strategy aligned with business goals.
• Proven success leading high-performing marketing teams.
• Strong track record in applying data and analytics to inform strategy.
• Strong use of data, analytics and insight to drive strategy
• Ability to link marketing activity to financial outcomes
• Expertise in customer engagement and lifecycle growth
• Creative excellence paired with analytical thinking
• Experience leading organisational change and driving innovation
• Deep knowledge of media/entertainment sectors

Responsibilities

• Define and evolve UKTV’s long-term marketing vision and strategy.
• Lead and develop a high-performing marketing team.
• Drive marketing transformation and embed new technologies, including AI.
• Drive marketing transformation including new technologies like AI
• Oversee creative and strategic development across brands
• Ensure resources, processes and systems are future-ready
• Represent UKTV in industry forums and champion excellence
• Own and optimise marketing performance across the customer lifecycle

Skills

Strategic leadership

Data-driven decision making

Performance marketing

Creative excellence

Organisational change management

Performance marketing

Creative excellence

Innovation

Industry knowledge

Job description

UKTV is on an exciting journey — and we’re looking for a visionary General Manager - Marketing to help shape the future of our brand portfolio and drive network wide transformation.

About Us

At UKTV, we’re committed to creating a workplace that truly reflects society. We champion fairness, inclusion, and diversity — ensuring everyone feels seen, heard and empowered to do their best work. We welcome applicants from all backgrounds and identities.

The Role

As a senior leader within the Marcomms team, you’ll act as strategic deputy to the CMO and be instrumental in evolving UKTV’s marketing function. You’ll drive long‑term strategic direction, lead organisation-wide transformation, and inspire high performance across a talented marketing organisation.

This is a role for a curious, forward‑thinking leader with a passion for creativity, innovation, and leveraging data to deliver exceptional results.

What You’ll Lead & Deliver

• Define and evolve UKTV’s long‑term marketing vision and strategy
• Lead, inspire and develop a high‑performing team
• Shape enterprise-wide strategy and influence executive decision‑making
• Drive marketing transformation, embedding new technologies including AI
• Oversee creative and strategic development across all UKTV brands
• Ensure marketing resources, processes and systems are future‑ready
• Represent UKTV in industry forums and champion creative and digital excellence
• Own and optimise marketing commercial performance across the customer lifecycle

What You’ll Bring

• Extensive experience setting long-term strategy aligned to business goals
• Proven success leading high‑performing marketing teams
• Experience scaling B2C brands in digital‑first environments
• Strong track record applying data, analytics and insight to drive strategy
• Ability to link marketing activity to financial outcomes
• Expertise in customer engagement, performance marketing and lifecycle growth
• Creative excellence paired with rigorous analytical thinking
• Experience leading organisational change and driving innovation
• Deep knowledge of the media, entertainment, streaming or fast‑moving consumer sectors

Who You Are

• A natural strategic leader with vision
• Data‑driven and commercially minded
• An exceptional communicator and influencer
• Comfortable challenging the status quo and driving change
• Passionate about content, creativity, and the evolving media landscape

If you’re excited by leading transformative marketing in a dynamic, fast‑paced organisation — and want to shape the future of some of the UK’s most‑loved TV brands — we’d love to hear from you.