Digital Marketing Executive (CRO) - 12 Month FTC

Vitality; London; Hybrid; GBP 28,000 - 32,000; Full time

Job summary

An innovative company is seeking a Digital Marketing Executive to lead A/B testing initiatives aimed at enhancing sales and customer engagement. This role involves analyzing data, optimizing campaign pages, and collaborating with various teams to drive marketing success. If you are passionate about digital marketing and eager to make a significant impact, this is the perfect opportunity for you. Join a dynamic team that values creativity and offers a supportive environment for professional growth.

Benefits

Bonus Schemes

Pension up to 12%

Vitality Health Insurance

Life Assurance

Qualifications

• Proven success in improving conversion and revenue through experimentation.
• Experience with digital marketing tracking and measurement.

Responsibilities

• Plan and execute A/B and multivariate tests on the website.
• Collaborate with marketing, data science, and sales teams.

Skills

A/B Testing

Google Analytics

Digital Marketing

Microsoft Excel

Tools

Enterprise Web Content Management System

Job description

Digital Marketing Executive (CRO) - 12 Month FTC

Join to apply for the Digital Marketing Executive (CRO) - 12 Month FTC role at Vitality

Digital Marketing Executive (CRO) - 12 Month FTC

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Join to apply for the Digital Marketing Executive (CRO) - 12 Month FTC role at Vitality

Team - Direct Acquisition - Marketing

Working Pattern - Hybrid - 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.

What this role is all about:

Join our dynamic Direct Acquisition team in London, where you'll spearhead innovative A/B and multivariate testing on the Vitality site! Your mission: to supercharge sales and elevate customer lifetime value, making a tangible impact on our growth and success.

Key Actions

• Plan, execute and analyse A/B and multi-variate tests on the Vitality website and app
• Use both qualitative and quantitative data to formulate test hypothesis
• Be accountable for test results and present them to senior business stakeholders
• Maintain and optimise the campaign pages, ensuring they are compliant and up to date
• Collaborate closely with other marketing teams, digital product, data science and sales colleagues
• Manage your time well, and prioritise the most important components, pages and features to test
• Research across multiple industries to understand how other brands are testing
• Own your test roadmap
• Keep up to date with the latest digital marketing and testing tools
  
  

What do you need to thrive?

• Demonstrable experimentation success in a prior role - improving conversion and revenue
• Working knowledge of Google Analytics
• Worked with an enterprise web content management system
• Solid understanding of digital marketing tracking and measurement
• Microsoft Excel skills - formula / pivot tables / building simple models / dashboards
  
  

So, what’s in it for you?

• Bonus Schemes - A bonus that regularly rewards you for your performance
• A pension of up to 12%- We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance - With its own set of rewards and benefits
• Life Assurance - Four times annual salary
  
  

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you’ve ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where and when you work.
• Help you advance your career by playing you to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.
  
  

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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