Digital Marketing Executive, BBC Children in Need

BBC; Salford; Hybrid; GBP 27,000 - 31,000; Full time

Job summary

The BBC is hiring for a digital marketing role within BBC Children in Need. This position focuses on leading digital content and campaigns that appeal to supporters for fundraising efforts. Ideal candidates will have substantial experience in direct response campaigns and a solid background in various digital marketing tools.

Qualifications

• Extensive experience in direct response digital marketing campaigns.
• Direct experience with Meta and Google ad platforms.
• Ability to analyze reporting data and recommend improvements.

Responsibilities

• Support fundraising and committed giving teams through digital platforms.
• Lead digital marketing activity focused on conversion.
• Manage relationships with digital media agencies.

Skills

Digital marketing campaigns

Analytical skills

Social media management

Tools

Google Ad platforms

Meta Ad platforms

Wordpress

Mailchimp

Google Tag Manager

Optimizely

Job description

JOB DETAILS

JOB BAND: C

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC Children in Need

LOCATION: Salford – Hybrid

PROPOSED SALARY RANGE: £27,900 - £31,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

BBC Children in Need believes that every child should have the chance to thrive and be the best they can be.

This role sits at the heart of delivering digital content and campaigns throughout the year across web, social and email that drive our supporters to direct action, whether that’s donating, fundraising for us, buying merchandise, or entering competitions.

WHY JOIN THE TEAM

This is an opportunity to take the lead in an increased focus on conversion-lead and paid digital marketing- becoming a champion for it within the charity. You will be given a large amount of autonomy whilst working alongside a small number of highly supportive digital marketing colleagues whilst also getting the chance to learn from a wide range of teams within the charity who are united in their desire to help children and young people.

Your Key Responsibilities And Impact

• Responsible primarily for supporting our fundraising and committed giving teams to deliver campaigns and programmes for individuals and schools across digital platforms (website, social, email and paid media).
• You will also take the lead on other digital marketing activity involving conversion to action.
• You will lead the relationship with our digital media agency and be the key point of knowledge and experience within the team for digital paid media.
• You will advise fundraising and partnerships team of strategic use of digital platforms to support charity objectives and work alongside them to develop campaign plans across digital platform
• You will work alongside the fundraising and committed giving teams to develop briefs and manage the delivery of creative assets for digital campaigns as well as setting up and maintaining digital platform campaign tracking to enable campaign evaluation
  
  

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• Extensive experience working on direct response digital marketing campaigns with clear, measurable goals
• Direct experience setting up and running direct response ad campaigns using Meta and Google ad platforms, working in Google Tag Manager to set up website conversion tracking across Meta and Google ad platforms
• Ability to synthesise large amounts of reporting data to provide clear analysis and recommend ongoing improvements to advertising campaigns
• Experience working in website content management systems (such as Wordpress) and email send system (such as Mailchimp) and setting up and running A/B and multivariate website conversions tests using a system such as Optimizely
• Experience planning, writing and creating social media posts and managing a social media community
  
  

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: [e-mail]

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.