Digital Marketing Executive - Hubspot

JATO Dynamics; Uxbridge; On-site; GBP 30,000 - 42,000; Full time

Job summary

JATO Dynamics is seeking a Digital Marketing Executive to enhance our website and marketing platforms. You will manage HubSpot CMS pages, forms and layouts, supporting campaigns and lead capture while ensuring accurate attribution to Dynamics 365.

You will work with marketing managers and CRM to improve search visibility, user experience and overall digital performance, driving traffic, engagement and conversions across channels.

Qualifications

• Hands-on marketing CMS experience, preferably with HubSpot.
• Understanding of website structure, UX and content hierarchy.
• Experience with CRM platforms and lead attribution workflows.

Responsibilities

• Build and update web pages and landing pages using HubSpot CMS.
• Create and manage forms, CTAs and layouts to support campaigns.
• Coordinate HubSpot <-> Dynamics 365 attribution for leads.
• Identify data gaps and work with CRM to improve tracking.
• Support marketing workflows and automation journeys.
• Ensure pages meet usability, accessibility and basic SEO standards.
• Monitor engagement, conversions and bounce rates to optimize performance.
• Collaborate with external agencies to align campaigns with site and lead capture.
• Keep up-to-date with digital marketing best practices and tagging concepts.

Skills

HubSpot CMS

CRM integration

SEO knowledge

Analytics (GA4)

Content management

Tools

Dynamics 365

GA4

Job description

JATO Dynamics is a global company and the leading provider of automotive market intelligence. With an insight into over 50 overseas markets, we deliver the world's most complete, accurate and up-to-date automotive data and insights, creating significant competitive advantage to our customers.

Find out more about what we do here: JATO

Our vision.

Our vision is to be the world’s most exciting leader in automotive business intelligence solutions. We aim to generate excitement through implementing pioneering ideas, problem solving and going beyond our customer expectations. Our JATO colleagues are partners in our future and stakeholders in our desires. Our strategic intent is to help customers create significant competitive advantage by constantly leading in connected data, information and knowledge provision, ultimately improving our customers’ work processes, informed decision-making and business results.

Role Overview:

The Digital marketing executive supports the delivery and continuous improvement of digital experiences across the website and marketing platforms. The role focuses not only on maintaining web pages and marketing journeys but also on helping improve performance over time, ensuring content is easy to find, pages are structured effectively and digital journeys support traffic growth, discoverability, engagement, lead generation and attribution. Working closely with content, marketing managers and CRM team, the role helps ensure digital activity translates into measurable outcomes by optimizing page structure, supporting search visibility, improving user experience and ensuring marketing traffic and leads convert effectively, from HubSpot into our separate CRM, Dynamics 365

Key Responsibilities:

• Build and update website pages and landing pages using HubSpot CMS
• Create and manage forms, CTAs and page layouts that support campaign performance
• Understand and work across the HubSpot > Dynamics 365 (CRM) relationship, ensuring campaign, form, and landing page activity is correctly attributed as leads pass from HubSpot into D365
• Flag and help troubleshoot data or attribution gaps between HubSpot and D365, escalating where deeper CRM configuration is needed
• Support the creation and maintenance of marketing workflows and automation journeys
• Ensure pages are correctly structured for usability, accessibility and basic SEO requirements
• Monitor page performance metrics such as engagement, conversions and bounce rates
• Identify opportunities to improve overall website health and optimise continuously
• Carry out quality assurance checks included on all new pages before going live
• Support tracking and tagging requirements to ensure marketing performance can be measured.
• Stay current with updates relevant digital best practices, sharing recommendations with the team.
• Collaborate with external agencies to ensure campaigns integrate correctly with website and lead capture processes
• Collaborate with CRM lead to ensure lead and site connectivity remains constant and issues resolved quickly

Key Requirements:

• Hands-on experience with a marketing CMS, ideally HubSpot
• Understanding of website structure and user experience principles
• Experience with a CRM platform is essential, ideally Dynamics 365.
• Understanding of how lead attribution works from campaign/landing page through to CRM handoff
• Understanding of SEO principles and page structure best practices
• Ability to interpret performance data using tools such as GA4 or similar analytics platforms
• Strong attention to detail
• Problem-solving mindset with interest in improving digital excellence and content
• Familiarity with tagging or tracking concepts (UTMs, analytics tracking)

Our values. JATO core values are Integrity, People First, Collaboration, Innovation and Excellence.

Learn more about our values here: JATO Core Values

JATO Dynamics is a global business and our success is attributed to the diversity, skills and experiences of our colleagues across the world. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, sex, age, gender identity, sexual orientation, religion or belief, disability, marital status or veteran status.