Digital Marketing Executive

JR United Kingdom; Metropolitan Borough of Solihull; On-site; GBP 27,000 - 35,000; Full time

Job summary

A leading company in the EdTech sector is seeking a Digital Marketing Executive to enhance KSOL's online presence. The role involves content creation, social media management, and data analytics to drive engagement and campaign success. With competitive salary and professional growth opportunities, this position is ideal for creative individuals passionate about digital marketing innovations.

Benefits

Competitive salary

Flexible working conditions

Professional growth opportunities

Good work-life balance

Qualifications

• At least 2 years of commercial experience in digital marketing and content creation.
• Proven ability to manage customer interactions professionally.
• Strong understanding of digital marketing principles.

Responsibilities

• Create impactful campaigns leveraging AI to optimise content and personalize interactions.
• Manage social media channels to foster community engagement.
• Implement SEO strategies to enhance online presence.

Skills

Exceptional writing

Editing

Communication

Digital marketing principles

Cross-platform marketing

Content creation

Analytics

SEO strategies

Education

Bachelor's degree in Marketing, Communications, English, or a related field

Tools

Analytical Tools

Job description

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At KSOL, we’re revolutionising online education, empowering children to succeed and giving parents the tools to support them. Our values—quality, integrity, and real impact—drive everything we do, and we’re passionate about building strong connections with our audience.

As we continue to grow, we’re looking for a Digital Marketing Executive with a creative mindset and a strategic approach. If you’re excited by creative, data-driven marketing, AI-powered content, and engaging digital campaigns, this is your opportunity to make a real difference in the EdTech sector.

The Role:

Step into a dynamic position where your expertise in digital marketing will help shape KSOL’s online presence. You’ll be responsible for creating impactful campaigns, leveraging AI to optimise content, personalise interactions, and drive engagement.Your work will directly influence how parents and students connect with KSOL, from trend-driven social media strategies to performance-based digital advertising.

If you're passionate about digital marketing, eager to explore AI innovations, and thrive in a results-driven environment, this is your chance to shine. Graphic skills would be a bonus. You will be part of a larger Marketing team and report directly to the Marketing Manager.

Key Responsibilities:

Working within the marketing team you will be involved with the following elements of KSOL's marketing output.

• Content Creation & Marketing: Develop captivating content that showcases KSOL's unique 11+ programmes, inspiring parents and students to embark on their educational journey with us.
• Social Media Management: Ignite our social media channels with engaging posts and interactive discussions, fostering a vibrant community of learners and their families.
• SEO & SEM: Elevate KSOL's online presence by implementing great content using cutting-edge SEO strategies
• Email Marketing & CRM: Craft personalised email campaigns that resonate with parents and students alike.
• Analytics & Performance Tracking: Dive into data to uncover insights, optimising your marketing efforts for growth
• Paid Click Adverts: Design compelling ad campaigns that capture attention and highlight the transformative power of KSOL's educational programmes.
• Influencer & Affiliate Marketing: Collaborate with influencers to amplify our message, reaching new audiences and building trusted partnerships.
• Customer Engagement & Brand Awareness: Connect authentically with our community, enhancing KSOL's reputation as a leader in 11+ education and building lasting relationships.

Qualifications and Experience:

• Bachelor's degree in Marketing, Communications, English, or a related field.
• At least 2 years of commercial experience in digital marketing and content creation.
• Cross-platform marketing (Websites, Email, Social Media, Events)
• Exceptional writing, editing, and communication skills, with flawless command of persuasive English.
• Proven ability to manage customer interactions professionally, gathering and utilising feedback to drive marketing strategies.
• Strong understanding of digital marketing principles along with creative content.
• Excellent organisational skills, capable of managing multiple projects and deadlines in a fast-paced environment.
• Familiarity with the following technologies:
• Analytical Tools

At KSOL, we prioritise continuous professional development, ensuring our team remains at the forefront of educational innovation. This commitment empowers us to deliver exceptional service to our students and parents, fostering both personal and organisational growth.

Why Join KSOL?

At KSOL, we are committed to revolutionising education by providing outstanding learning experiences. We offer a competitive salary, flexible working conditions, and ample opportunities for professional growth in a supportive and innovative environment. Our employees appreciate the good work-life balance and fantastic opportunities to grow within the company. We believe in creating a positive atmosphere where colleagues support each other, contributing to personal and organisational success. Our mission is to ensure that every child has the best education in primary and secondary school by promoting the technology that we create.

How to Apply:

Submit your details and a cover letter explaining your experience along with any other evidence (portfolio, content examples or web links)

Job Types: Full-time, Permanent

Pay: £27,000.00-£35,000.00 per year (Depending on experience)