Digital Marketing Executive

Colliers International Deutschland Holding GmbH; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a motivated Digital Marketing Executive to enhance brand visibility and drive growth. In this dynamic role, you will collaborate with various teams to execute innovative digital campaigns across multiple channels. Your expertise in tools like Adobe Marketo and Salesforce will be crucial in managing email marketing efforts and optimizing web content for SEO. If you're a self-starter with a passion for digital marketing and a knack for analytics, this is your chance to make a real impact in a forward-thinking company.

Qualifications

• Minimum 2 years of digital marketing experience in B2B or professional services.
• Strong understanding of SEO and experience with marketing automation tools.

Responsibilities

• Support execution of digital marketing campaigns across various platforms.
• Manage email marketing campaigns and social media content scheduling.

Skills

Digital Marketing

Email Marketing

Social Media Management

SEO

Copywriting

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Adobe Marketo

Salesforce

Hootsuite

Sitecore

Canva

Job description

Company Description

Colliers is a global leader in commercial real estate services, providing strategic solutions to occupiers, developers, and investors at local, national, and international levels. Our services include brokerage sales and leasing, real estate management, valuation, consulting, project management, project marketing, and research. We operate across core sectors such as office, industrial, retail, and hotel, as well as a range of specialized property types.

Colliers UK is headquartered in London, with over 1,200 professionals across 16 offices in the UK and Ireland.

We are a dynamic and forward-thinking company, and our marketing & communications team is dedicated to driving growth and delivering exceptional results for our clients. We are looking for a talented Digital Marketing Executive to join our team and help us achieve our ambitious goals.

Job Description

As Digital Marketing Executive, you will play a pivotal role in supporting our services. You will work closely with the wider marketing and sales teams, contributing to the planning, execution, delivery and reporting of marketing strategies to drive growth within the business and enhance our clients’ experience with our brand.

What you'll need to succeed

As Digital Marketing Executive, you will support the planning, delivery, and optimisation of digital campaigns across multiple platforms. You will work closely with colleagues across marketing, events, business development, and communications to help drive brand visibility, audience engagement, and revenue growth.

The ideal candidate will have a comprehensive understanding of the wider digital marketing landscape and experience in online channel development, social media, email marketing (Adobe Marketo), CMS (Sitecore), and CRM (Salesforce) platforms. This role requires a team player with excellent communication skills and the ability to manage multiple projects for stakeholders and deliver in a fast-paced environment. Experience in the professional services industries, ideally commercial real estate will be beneficial.

Key Responsibilities

• Support the execution of digital marketing campaigns across email, social media, website, and CRM platforms.
• Build and manage email marketing campaigns using Adobe Marketo.
• Create and schedule engaging social media content using platforms such as Hootsuite.
• Update and maintain website content via CMS platforms (Sitecore).
• Apply SEO best practices to optimise web content and increase organic visibility.
• Produce high-quality marketing materials with a strong focus on copywriting, visual appeal, and brand consistency - using tools like Canva where needed.
• Analyse and report on campaign performance, providing insights to improve future activity.
• Collaborate with team members and key stakeholders to plan and deliver integrated marketing initiatives
  
• Engage and share best practice with stakeholders to drive ownership of online social media channels to build their personal brands.
• Stay abreast of digital marketing trends and technologies to continuously improve processes and outputs.

Qualifications

• At least 2 years of hands-on digital marketing experience, preferably in a B2B or professional services environment.
• Experience with marketing automation platforms (e.g., Adobe Marketo) and CRM systems (e.g., Salesforce).
• Competence in managing social media content and scheduling using Hootsuite (or similar).
• Experience with content management systems (ideally Sitecore).
• Strong understanding of SEO principles and how to apply them.
• Excellent copywriting, editing, and proofreading skills, with a keen eye for detail.
• Strong analytical skills with the ability to interpret data and turn it into actionable insights.
• Clear, confident verbal and written communication skills.
• Ability to build strong relationships across all levels of the business.
• Highly organised, self-motivated, and able to manage multiple projects and deadlines.
• A team player who values collaboration, innovation, and continuous improvement.

Additional Information

We value people who are self-starters and innovators, always asking, "What else can I do?"
We look for individuals who understand how digital marketing drives business growth, boosting brand visibility, engagement, and lead generation, and are motivated by achieving tangible results.