Digital Marketing Executive

Yorkshire Food Guide; Leeds; On-site; GBP 25,000 - 30,000; Full time

Job summary

A leading company in the Yorkshire food scene is seeking a skilled writer to create engaging, SEO-optimized content. The ideal candidate will have experience writing for digital platforms and a passion for the food and drink culture in the region. This role utilizes strong research skills, attention to detail, and creativity to keep readers informed and entertained. Based in the Leeds office, the position offers a mix of office and remote work after a probation period.

Qualifications

• More than 1 year experience in content writing.
• Working knowledge of SEO and keyword research.
• Ability to write for various formats including long and short-form content.

Responsibilities

• Research and write engaging content on food, events, and news in Yorkshire.
• SEO optimization of articles and monitoring search rankings.
• Creating email newsletters and app push notifications.

Skills

SEO knowledge

Copywriting

Research

Attention to detail

Education

Relevant degree or equivalent experience

Tools

WordPress

Google Search Console

Google Analytics

Email marketing tools (e.g. Mailchimp)

Job description

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Yorkshire Food Guide is an online directory of the best restaurants, events, exclusive offers and food and drink news from across the region - yorkshirefoodguide.co.uk.

YFG has the largest targeted audience of food and drink lovers in the region, 400K+ across the website, social media, app and e-newsletter database. Working with prestigious clients across Yorkshire to showcase top dining destinations and events.

The role

We're looking for a skilled writer who lives in Yorkshire and has experience of writing SEO optimised content for websites. They like to be in the know of what's happening in the food, drink and events scene in Yorkshire. They have the ability to write in an engaging way to hook readers' interest, inform and write as if you're talking to a friend. You'll be able to write long-form content (e.g. guides/news/feature) and short-form content (e.g. for our e-newsletter and app push notifications, restaurant, event and product pages).

The person

• Ability to research relevant news pieces, adapt them for YFG and get the articles ready to be shared ASAP by our social team.
• Likes to be in the know of what's happening in the food, drink and events scene in Yorkshire.
• Able to adapt your writing to suit the topic.
• Casual but expert tone of voice when writing.
• Excellent attention to detail.
• Able to identify the hook, USPs and call to action required.
• Thrive in a fast-paced environment.
• Think outside the box when it comes to content ideas.

Day to day tasks

• Keeping up to date with trending topics, news stories, new openings and upcoming events.
• Researching and writing search engine optimised digital guides/news, features etc.
• Keyword research to inform content plan.
• Monitor and maintain YFG’s search rankings.
• Coming up with content ideas that will fit across the website/socials/email.
• Writing content for client campaigns e.g. features/reviews.
• Creating and sending email newsletters, workflows and competition sign-ups.
• Creating and sending YFG app push notifications.
• Adding content to the website and ensuring it's up to date – restaurant profile pages, event listings, product listings etc.
• Creating, implementing and monitoring external link tracking.
• Opportunities to attend shoots from time to time to feature in social videos.

Experience required

• A minimum of 1+ years’ experience in a copywriting or content writing role.
• Use of WordPress websites
• Keyword research knowledge
• SEO knowledge
• Use of Google Search Console
• Use of Google Analytics
• Use of email marketing e.g. Mailchimp or similar
• Must have a valid driving licence and be willing to drive across the region to shoots

Location

• Leeds city centre office
• 4 days in office, one day working from home - following a successful probation period

How to apply

• First stage: Apply via LinkedIn with your CV
• Second stage: when invited - we'll request a covering statement detailing why you think you're a fit for the role and at least 3 examples of content that you've written (ideally long-form).

STRICTLY NO AGENCIES

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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