Digital Marketing Executive

Ski Solutions Ltd; Greater London; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Contributory pension

Active Travel Group travel discounts

Friends and family discount scheme

Time off on your birthday

Regular social activities including ski trips and BBQs

Job summary

Ski Solutions Ltd is seeking an experienced Digital Marketing Executive to join our dynamic Marketing team. This role involves managing digital marketing efforts, particularly SEO, while optimizing our two WordPress websites and generating reports using Google Looker Studio.

The right candidate will have a minimum of 3 years in a B2C digital marketing position and should possess strong communication skills and an interest in travel and skiing. This position offers a modern office in Brixton and numerous benefits including travel discounts.

Qualifications

• Minimum 3 years of experience in a digital marketing position within a B2C environment.
• Clear understanding of SEO best practices and experience with SEMrush and Google Search Console.
• Solid understanding of GA4, with the ability to extract useful insights.

Responsibilities

• Support the Head of Digital with SEO efforts, including reports and updates.
• Manage two WordPress websites and collaborate with the development agency.
• Assist with website maintenance and updates for key landing pages.

Skills

SEO best practices

Google Analytics 4 (GA4)

WordPress management

Content Management Systems (CMS)

Google Looker Studio

Tools

SEMrush

Google Search Console

Salesforce

Job description

We are looking for an experienced Digital Marketing Executive to join our Marketing team at Ski Solutions and Cycling for Softies. This is an excellent opportunity for someone with a broad range of digital skills to work within an exciting, fast-paced travel environment.

Key Responsibilities

• Support the Head of Digital with SEO efforts, including weekly checks within tools such as SEMrush, Google Search Console and Otterly AI, updating the website to follow SEO best practice, keyword tracking and research.
• Manage our two WordPress websites, working with our development agency to resolve bugs and small fixes, and handling larger projects for CRO, UX and development.
• Assist with ongoing website maintenance for key landing pages, including optimisation, text and image updates.
• Build Google Looker Studio reports and Google Sheets to automate reporting using data from Salesforce, GA4, Search Console and other tools.
• Report on digital performance, including weekly and monthly stats, running SEO and page speed reports and using tools such as Google Data Studio to build bespoke reports.

Qualifications

• Minimum 3 years’ experience in a digital marketing position within a B2C environment.
• Experience working with and managing agencies.
• Experience updating content in a CMS.
• Clear understanding of SEO best practices, including keyword research and implementation, and experience with tools such as SEMrush and Google Search Console.
• Solid understanding of GA4, able to make updates in the tool and extract useful insights.
• Experience building Google Looker Studio and Google Sheets.
• Ability to work well in a team with a hard-working and flexible approach.

Desired Skills

• Interest in AI and keeping up to date with the latest digital tech.
• Experience using CRM tools such as Salesforce.
• Excellent written communication and impeccable attention to detail.
• A love for travel and skiing / active holidays.
• Team player, ready to utilise their skills to support the team where necessary.

Benefits

• Rapidly growing business in England, Scotland and Ireland, offering development opportunities.
• Regular social activities, including annual ski trip, summer BBQs and weeknight events.
• Modern office adjacent to Brixton Market.
• Contributory pension.
• Active Travel Group travel discounts.
• Friends and family discount scheme.
• Cycle to work scheme.
• Time off on your birthday.

How to Apply

Please send your CV and covering letter to Carrie Williams, Head of Digital, at [e-mail].