Digital Marketing Executive

Love Recruitment Ltd; England; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading recruitment agency is seeking a Digital Marketing Executive to drive lead generation and member acquisition through high-performing digital strategies. This full-time role encompasses building and managing paid campaigns, performing data analysis, and creating engaging ad copy across Google and Meta platforms. Candidates must have a solid background in digital marketing and a strong understanding of SEO principles. A passion for fitness and wellness is preferred, but not essential.

Qualifications

• Experience in a paid media or digital marketing role (agency or in-house, not just freelance).
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Excellent written communication skills with a flair for crafting engaging ad copy.

Responsibilities

• Build and manage Google and Meta ad accounts for franchisees.
• Recommend and implement A/B tests to improve lead quality and cost efficiency.
• Monitor and analyse weekly advertising performance for optimisation opportunities.
• Prepare and deliver monthly performance reports for franchisees.

Skills

Experience in paid media or digital marketing

Proficient in Meta Business Manager

Proficient in Google Ads

Proficient in Google Analytics 4 (GA4)

Strong analytical skills

Excellent written communication skills

Experience with AI tools for marketing

Knowledge of SEO principles

Job description

Digital Marketing Executive – Love Recruitment Ltd

Location: Remote – occasional site visits.

We are looking for a Digital Marketing Executive to support in delivering high-performing digital strategies that drive lead generation and member acquisition for our clients network.

You’ll play a key role in building, managing, and optimising paid campaigns across Google and Meta platforms, AI search and the website, identifying opportunities to improve performance and test new approaches. With a data‑driven mindset and creative eye, you’ll help ensure our franchisees receive strong marketing support and measurable results that contribute to club success.

Responsibilities

• Build and manage Google and Meta ad accounts for new and existing franchisees.
• Recommend and implement A/B tests, audience refinements, and creative optimisations to drive continual improvement in lead quality and cost efficiency.
• Support ongoing SEO strategies and website updates, ensuring content is optimised to improve visibility and conversion.
• Write engaging and persuasive ad copy tailored for paid advertising channels across Google and Meta platforms.
• Leverage AI‑powered insights to support campaign optimisation, and ad creative generation.
• Monitor and analyse weekly advertising performance, identifying trends, insights, and optimisation opportunities.
• Prepare and deliver monthly performance reports for franchisees, highlighting key results, insights, and next steps.
• Work closely with the broader marketing team to align digital activity with brand campaigns and member acquisition objectives.

Qualifications

• MUST have experience in a paid media or digital marketing role (agency or in‑house, not just freelance).
• Proficient in Meta Business Manager, Google Ads, and GA4 (Google Analytics 4).
• Strong analytical skills with the ability to interpret data and make actionable recommendations.
• Confident using Excel/Google Sheets for data analysis and reporting.
• Excellent written communication skills with a flair for crafting engaging ad copy.
• Experience or strong interest in using AI tools for campaign optimisation, automation, or creative development.
• Knowledge of SEO principles and best practices.
• Highly organised, proactive, and eager to explore new tools, trends, and testing opportunities in the digital landscape.
• Passionate about fitness, lifestyle, or consumer marketing (preferred but not essential).

Recruiter Contact

Recruiter: Becky Hopkinson, Account Manager at Love Recruitment. Apply through the role posting below.

Seniority Level

Associate

Employment Type

Full‑time

Job Function

Marketing

Industries

Wellness and Fitness Services