Digital Marketing Executive

Lucy & Yak; Brighton; On-site; GBP 25,000 - 35,000; Full time

Job summary

Lucy & Yak is seeking a proactive Digital Marketing Executive to enhance their online presence and manage digital campaigns. This role involves executing strategies across various channels, analyzing performance data, and ensuring alignment with brand identity. Join a values-led team focused on making a positive impact.

Benefits

4-day working week (Mon–Thurs)

Vitality healthcare package

Excellent office views

Qualifications

• Good understanding of key digital marketing channels.
• Collaborative approach with a keen eye for detail.
• Interest in sustainable fashion and creativity.

Responsibilities

• Support the planning and execution of digital marketing campaigns.
• Monitor campaign performance metrics and share insights.
• Coordinate with teams to optimize user journeys.

Skills

Data-driven mindset

Excellent communication

Project coordination skills

Education

1–2 years’ experience in a digital marketing role

Job description

We’re looking for a proactive, creative, and hands-on Digital Marketing Executive to support the execution of our digital campaigns and help grow Lucy & Yak’s online presence.

Working closely with the Digital Marketing Manager, as well as the Ecommerce, CRM, CRO, and Brand teams, you’ll play a key role in driving high-quality traffic, supporting campaign delivery, and maintaining our brand voice across all digital channels.

You are passionate about all things digital, highly organised, and always customer-focused, understanding how digital marketing connects with both brand storytelling and commercial success.

This is a brilliant opportunity to join a fast-paced, values-led team that’s passionate about making a difference, and having fun while doing it!

Responsibilities —

• Support the planning and execution of digital marketing campaigns across paid social, search, display, and affiliate channels.
• Assist in the day-to-day running of campaigns, ensuring activity is delivered on time and within budget.
• Collaborate with the Ecommerce team to ensure traffic is directed to the most relevant and effective product and category pages.
• Work with the CRM team to align acquisition campaigns with lifecycle and retention strategies.
• Coordinate with the CRO team to optimise landing pages and improve user journeys based on performance data.
• Support the implementation of SEO best practices across web and content to drive organic growth.
• Maintain your section of the marketing calendar, ensuring visibility, accuracy, and alignment across teams.
• Track and monitor campaign performance metrics including traffic, CTR, CPA, and ROAS, sharing key insights and learnings with the wider team.
• Ensure all campaign content, copy, and assets are fully aligned with Lucy & Yak’s tone of voice, values, and visual identity.
• Stay ahead of digital trends, platform updates, and best practices, bringing fresh ideas and new thinking to the team.

KPIs will include Traffic, Conversion Rate, Cost Per Acquisition & Return on Ad Spend.

What You’ll Bring —

• 1–2 years’ experience in a digital marketing or similar role, ideally within an e-commerce environment.
• A good understanding of key digital marketing channels, from paid social and search to SEO and email.
• A data-driven mindset with a keen eye for detail and a love of reporting and performance analysis.
• A collaborative approach with excellent communication and project coordination skills.
• An interest in sustainable fashion, community, and creativity.

What You’ll Get –

• Hands-on experience in a high performing Ecommerce team
• The chance to work on unique and exciting projects in a supportive team
• 4-day working week (Mon–Thurs)
• Vitality healthcare package
• The best views in Brighton from our sunny office!