Digital Marketing Executive

TN United Kingdom; Birmingham; On-site; GBP 25,000 - 40,000; Full time

Job summary

An established industry player is seeking a passionate Digital Marketing Executive to join their dynamic team. In this role, you will be at the forefront of driving eCommerce success by managing product uploads, optimizing digital content, and executing paid social campaigns. This fast-paced FMCG business offers a vibrant work environment where creativity and results are valued. If you thrive in a collaborative atmosphere and are eager to make a significant impact on the business, this opportunity is perfect for you. Join a team that values innovation and development, and take your career to new heights!

Qualifications

• Experience in digital marketing within an eCommerce setting is essential.
• Strong skills in managing paid social and PPC campaigns.

Responsibilities

• Uploading products to Shopify and monitoring their performance.
• Managing paid social campaigns and supporting Google AdWords efforts.

Skills

Digital Marketing

eCommerce Experience

Paid Social Campaigns

PPC Experience

Content Creation

Email Marketing

Strong Communication Skills

Tools

Shopify

GA4

Meta Ads Manager

Klaviyo

Mailchimp

Job description

Are you a digital marketer who has experience working within an eCommerce business? Are you passionate about what you do and the impact that your job has on the business? Would you like to work for a fast-paced FMCG business that provides excellent development opportunities?

If you have answered yes to all of this, please read on!

This is a lovely role for a digital marketing executive who has experience uploading products to an eCommerce site and has some experience running paid social campaigns on Meta and some PPC experience. If you have experience in email marketing as well, this would be an added bonus.

Key elements of the role include:

• Uploading new products to the Shopify CMS and monitoring performance.
• Amending pricing for promotional activities on the site.
• Liaising with the creative team to brief in digital asset requirements for website and social media posts.
• Creating written content for social media posts and liaising with the SEO team to ensure content is optimized.
• Managing paid social campaigns across Meta and monitoring results.
• Supporting Google AdWords campaigns.
• Occasional email marketing, writing content, and dropping it into a template.
• Any other duties as required.

Experience needed:

• Previous experience within an eCommerce business is essential – this could be B2C or B2B.
• Paid social and PPC experience.
• Previous experience of uploading products and content using CMS – ideally Shopify, but any others such as WooCommerce, Magento, or WordPress is fine.
• Good understanding of integrated digital marketing and how it drives traffic to an eCommerce site.
• Strong communication skills and the ability to liaise with multiple stakeholders.
• Experience using tools such as GA4, Meta Ads Manager, Klaviyo, Mailchimp, or similar.

The most important thing is that you love what you do and thrive on seeing your work delivering results!

Easily walkable from any of the city centre train stations, this business works 5 days a week in the office – no hybrid working opportunity is available.