Digital Marketing Executive

Lockton Companies; Birmingham; On-site; GBP 35,000 - 52,000; Full time

Job summary

Lockton Companies is hiring a Digital Marketing Executive to drive growth for the Performance and Private Clients division. You will plan, implement, and optimise digital campaigns across channels to raise brand awareness and generate leads.

You will manage Google Ads and Meta campaigns, monitor performance with analytics, and translate data into actionable insights while ensuring all marketing activity complies with regulatory requirements and Lockton's tone of voice.

Qualifications

• Proven experience in digital marketing or performance marketing.
• Experience managing Google Ads campaigns and Meta campaigns.
• Strong knowledge of CPA, ROAS, CTR and conversion rate optimisation.
• Familiar with Google Analytics and various digital channels.
• Excellent written and verbal communication; strong organisational skills.

Responsibilities

• Plan, implement and optimise digital marketing campaigns.
• Manage digital channels and create engaging content.
• Monitor campaign performance and use data-driven insights.
• Collaborate with internal teams and external partners.
• Ensure marketing complies with regulatory requirements and brand guidelines.

Skills

Digital marketing

Performance marketing

Google Ads

Meta advertising

Paid media metrics

Social media

Email marketing

SEO

Content marketing

Analytics

Google Analytics

Communication

Project management

Data analysis

MS Office

Detail oriented

Education

Marketing qualification

Tools

Google Analytics

CMS

CRM systems

Marketing automation

MS Office

Job description

Working with our Performance and Private Clients business, the Digital Marketing Executive will support growth, differentiation and commercial performance of the Lockton brand across multiple customer segments.

You will be responsible for planning, implementing, and optimising digital marketing campaigns that increase brand awareness, generate leads, drive customer engagement, and support business growth. The role involves managing digital channels, creating engaging content, monitoring campaign performance, and using data-driven insights to improve marketing effectiveness.

You will be the trusted advisor and key contact for the Performance and Private Clients business for all aspects of digital marketing and work closely with colleagues across different divisions. You will build and maintain relationships with internal and external partners including agencies, car clubs, publications and industry associations as required.

Working closely with compliance and business stakeholders, you will ensure marketing communications meet regulatory and compliance requirements whilst acting as a brand guardian and ensuring all marketing activity aligns with Lockton's tone of voice.

You should have:

• Proven experience in a digital marketing or performance marketing role.
• Demonstrable experience managing Google Ads campaigns and Meta advertising campaigns.
• Strong understanding of paid media performance metrics including CPA, ROAS, CTR and conversion rate optimisation.
• Strong knowledge of digital marketing channels including social media, email marketing, SEO, PPC, and content marketing.
• Experience coordinating multiple marketing projects and stakeholders.
• Experience using analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Excellent organisational and project management skills.
• Ability to analyse data and produce actionable insights.
• Proficiency in Microsoft Office applications.
• Strong attention to detail and organisational skills.
• Marketing qualification or equivalent professional experience

Desirable skills

• Experience with marketing automation platforms.
• Understanding of CRM systems.
• Knowledge of website content management systems (CMS).
• Previous experience within a regulated environment (e.g. insurance or financial services) is advantageous, but not essential.
• Experience working with agencies and third-party suppliers.