Digital Marketing Executive

Lockton; Birmingham; On-site; GBP 32,000 - 52,000; Full time

Job summary

Lockton is seeking a Digital Marketing Executive in the United Kingdom (Birmingham) to support growth and brand differentiation across client segments. You will plan, implement, and optimise campaigns across channels to increase brand awareness, generate leads, and drive customer engagement.

You will collaborate with teams, agencies, and partners while ensuring compliance with regulatory requirements and Lockton's tone of voice.

Qualifications

• Proven experience in a digital marketing or performance marketing role.
• Experience managing Google Ads campaigns and Meta advertising campaigns.
• Strong understanding of paid media metrics (CPA, ROAS, CTR).
• Knowledge of channels: social media, email, SEO, PPC and content marketing.
• Experience coordinating multiple marketing projects and stakeholders.
• Experience using analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Excellent organisational and project management skills.
• Ability to analyse data and produce actionable insights.
• Proficiency in Microsoft Office applications.
• Marketing qualification or equivalent professional experience.

Responsibilities

• Plan, implement, and optimise digital marketing campaigns to increase brand awareness, generate leads, and drive growth.
• Monitor campaign performance and use data-driven insights to improve effectiveness.
• Manage relationships with internal teams, agencies, publishers, and partners.
• Ensure marketing communications meet regulatory compliance and brand guidelines.

Skills

Digital marketing strategy

Paid media optimization

Multi-channel marketing

Content marketing

Data analysis

Campaign coordination

Communication skills

Project management

Analytics tools

Adaptability

Education

Marketing qualification or equivalent

Tools

Google Ads

Meta advertising

Google Analytics

Job description

Your Responsibilities

Working with our Performance and Private Clients business, the Digital Marketing Executive will support growth, differentiation and commercial performance of the Lockton brand across multiple customer segments.

You will be responsible for planning, implementing, and optimising digital marketing campaigns that increase brand awareness, generate leads, drive customer engagement, and support business growth. The role involves managing digital channels, creating engaging content, monitoring campaign performance, and using data-driven insights to improve marketing effectiveness.

You will be the trusted advisor and key contact for the Performance and Private Clients business for all aspects of digital marketing and work closely with colleagues across different divisions. You will build and maintain relationships with internal and external partners including agencies, car clubs, publications and industry associations as required.

Working closely with compliance and business stakeholders, you will ensure marketing communications meet regulatory and compliance requirements whilst acting as a brand guardian and ensuring all marketing activity aligns with Lockton's tone of voice.

Qualifications

• Proven experience in a digital marketing or performance marketing role.


• Demonstrable experience managing Google Ads campaigns and Meta advertising campaigns.


• Strong understanding of paid media performance metrics including CPA, ROAS, CTR and conversion rate optimisation.


• Strong knowledge of digital marketing channels including social media, email marketing, SEO, PPC, and content marketing.


• Experience coordinating multiple marketing projects and stakeholders.


• Experience using analytics tools such as Google Analytics.


• Excellent written and verbal communication skills.


• Excellent organisational and project management skills.


• Ability to analyse data and produce actionable insights.


• Proficiency in Microsoft Office applications.


• Strong attention to detail and organisational skills.


• Marketing qualification or equivalent professional experience

Desirable skills

• Experience with marketing automation platforms.


• Understanding of CRM systems.


• Knowledge of website content management systems (CMS).


• Previous experience within a regulated environment (e.g. insurance or financial services) is advantageous, but not essential.


• Experience working with agencies and third-party suppliers.