Digital Marketing Executive

HIRANI; Belfast; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading marketing solutions provider based in Belfast is looking for a Digital Marketing Executive. In this role, you will be responsible for executing marketing campaigns across various channels, generating leads, and supporting the sales function. The ideal candidate should have a degree in Marketing or related field and 3-5 years of relevant experience in a B2B environment. Experience with CRM systems and digital content creation is essential.

Qualifications

• 3-5 years marketing experience, ideally in a B2B or life sciences environment.
• Experience creating on-brand digital content.
• Familiarity with CMS platforms for website updates.

Responsibilities

• Help deliver and execute marketing campaigns across digital, social, email, and print.
• Support the Sales Team by generating Marketing Qualified Leads (MQLs).
• Manage ARC's professional social media accounts and support delivery of the company's social media strategy.

Skills

Lead generation

Content creation

Campaign performance tracking

Social media management

Email marketing

Education

Degree in Marketing, Communications, Business, or a related field

Tools

HubSpot

Google Analytics

Adobe Creative Suite

WordPress

Job description

AsDigitalMarketingExecutive, you willbe responsible fordelivering the day-to-day marketing activities that support ARCs globalserviceportfolio.Youwill helpdevelop &execute campaigns across multiplecommunications,generate leads,providesalessupportand strengthen ARCs reputation as the gold-standard IVD andCDxresearch solutions provider to the global precision medicine and in vitro diagnostics sectors.

Key Responsibilities

Help deliver and executemarketing campaigns across digital, social, email and print, ensuring alignment with brand guidelines.

Support the SalesTeam by generating MarketingQualifiedLeads(MQLs) to create a strong pipeline of potential customers

Liaise with third-partyvendors,external agencies, CRM contractors, and designers.

Create andmaintainengagingcontent for ARCs website, newsletters, and social channelsalongsidecontributing to the overall digital transformation of the company

Assistin managing ARCs professional social media accounts and support delivery of the companys social media strategy.

Coordinate ARCs participation in industry events, includinglogistics, promotional materials, and on-site support.

Support the adaptation and implementation of AI tools within the CRM to enhance lead management, customer insights, and marketing efficiency.

Support the effective use and day-to-day management of HubSpot CRM, including campaign tracking and reporting.

Assistwithwebinarcoordination, including promotion, execution, and post-event follow-up.

Conduct competitor research and market scanning toidentifyopportunities.

Track and report on campaign performance using HubSpot, Google Analytics, and LinkedIn insights.

Undertake professional development to stay current with marketing best practice and digital tools.

Contribute to ARC company culture and support broader Commercial team initiatives.

Essential Criteria & Qualifications

Degree in Marketing, Communications, Business, or a related field.

3-5 yearsmarketing experience, ideally in a B2B or life sciences environment.

Experience creating on-brand digital content.

Experience managing or working with CRM systems (HubSpot desirable)

Familiarity with CMS platforms (e.g., WordPress) for website updates.

Strong understanding of social media management tools

Analytical mindset with ability to interpret marketing data.

Experience in Adobe Creative Suite or Canva

Knowledge of precision medicine, IVD or broader life sciences industry.

Email marketing and automation knowledge.

Application of Automation and Artificial Intelligence as part of ERP implementation.