Digital Marketing Executive

TN United Kingdom; Amersham; On-site; GBP 25,000 - 35,000; Full time

Job summary

An exciting opportunity awaits at a forward-thinking company where your passion for toys can shine! As a Digital Marketing Executive, you'll be at the forefront of driving ROI for major toy brands. Immerse yourself in a vibrant work environment filled with character-themed meeting spaces and a culture that encourages creativity and collaboration. This role offers the chance to explore various digital marketing channels, from PPC and SEO to social media and email campaigns. If you have a knack for data analysis and a creative mindset, this position is perfect for you to make a meaningful impact while enjoying fantastic employee benefits.

Benefits

Birthday Leave

33 Days of Holiday

Retail Trust & Virtual GP

Pension Salary Sacrifice

Flexible Pay Access

Generous Toy Discount

Enhanced Maternity and Paternity Pay

High Street and Leisure Discounts

Cycle to Work Scheme

Life Cover

Qualifications

• Passion for digital marketing and eagerness to learn.
• Strong analytical skills for reporting and optimizing campaigns.

Responsibilities

• Support digital marketing channels and report on performance.
• Optimize campaigns and assist in creative content creation.
• Collaborate with teams for product launches and marketing activities.

Skills

Digital Marketing Understanding

Google Analytics

PPC Campaigns

SEO Knowledge

Affiliate Marketing

Creative Thinking

Data Analysis

Communication Skills

Organizational Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

Spreadsheets

AWIN

Job description

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Have you got a passion for toys and making a difference in a business that is going places?

Ever wanted to have a secret meeting in the Batcave or immerse yourself in Jurassic World? Join us at The Entertainer Head Office and you can do exactly that in our bright character-based meeting rooms!

This position is based at our Head Office. You must live within a reasonable distance to the office or be willing to relocate by the role commencement date.

Working as a Digital Marketing Executive, you will play an essential role in driving the Return on Investment for 2 major toy brands, The Entertainer & Early Learning Centre (ELC). You’ll have a passion for all things digital marketing, with a huge appetite to learn. This is an exciting opportunity, offering a chance to experience a wide mix of digital channels including PPC (Pay Per Click), SEO (Search Engine Optimisation), Affiliates, Social, Email & Youtube. You’ll be confident analysing data, supporting campaign launches and reporting back on performance across the various channels. You will also have strong attention to detail and a willingness to support across all areas of the digital marketing mix. Ultimately, you’ll need high energy with a huge appetite for learning, with a hard work ethic.

Skills & Experience

1. A general understanding of digital marketing and channel roles.
2. An understanding of Google Analytics, exposure to GA4 a bonus.
3. An understanding of the marketing funnel and roles channels can play.
4. An understanding of affiliate marketing, AWIN experience a bonus.
5. An understanding of how paid social media campaigns work.
6. An understanding of wider digital marketing channels a bonus, but not essential.
7. A creative thinker and a tactical problem solver – able to use data to help create brilliant campaigns whilst ensuring they deliver against our core KPI’s.
8. Highly organised and adept in using spreadsheets to manage calendars, projects and reporting.
9. Strong communication skills and comfortable dealing with third parties via phone or email.

Responsibilities

1. Support across all digital marketing channels, ranging from data reporting through to creative ideas for our channels.
2. Performance marketing using great analytic skills and a creative approach to support sales targets.
3. Report on channel and product performance using Google Analytics
4. Optimise and measure campaigns across our core brands, working with internal and external stakeholders.
5. Support the affiliate channel, optimising existing relationships and sourcing new affiliate partners for us to work with.
6. Execution of ELC emails, alongside sharing and collating insights to shape our overall e-marketing activity.
7. Support across the SEO channel, assisting on ticket throughput alongside the merchandising team.
8. Assisting with our social channel, from idea creation to supporting on post scheduling and competition prize management.
9. Work closely with the Web Merchandising team on new product additions, top sellers, pre-orders and stock availability for marketing activity.
10. Support with artwork briefing and execution with suppliers.
11. Work with the marketing, retail and trade teams on new product releases, ad campaigns and other key brand messages and events.
12. Assist in the activation of partner activity agreements and support in reporting back the performance to the relevant team.
13. Attend training and courses as agreed with the CRM Executive.
14. Assist other members of the online team as required.

As an employee at The Entertainer your amazing benefits will include:

• Birthday Leave plus 33 days of holiday (including Bank Holidays)
• Retail Trust & Virtual GP
• Pension salary sacrifice
• Flexible access to your pay via Wage Stream
• Generous toy discount
• Enhanced maternity and paternity pay
• High Street and leisure discounts
• Cycle to work scheme.
• Life Cover

So, if you've got a passion for toys and making a difference in a business that is going places, apply now!