Digital Marketing & Data Analytics Lead (Power BI)

Anthem Consulting; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Anthem Consulting is assisting a growing, popular law firm in London with a Digital Marketing and Data Analytics Executive role. The position blends digital marketing with data analytics, BI, and AI to strengthen the firm's brand and performance.

You will join a close-knit Business Development team and lead analytics initiatives, build Power BI dashboards, and support data-driven campaigns across SEO, website, social media, email, and paid media, in a hybrid London setting.

Qualifications

• Experience in marketing analytics or business intelligence is highly sought after.
• Experience developing Power BI dashboards and using Google Analytics is required.
• Experience in a professional services environment is essential.

Responsibilities

• Analyse the performance of SEO, website, social media, email marketing and paid media.
• Develop and maintain interactive dashboards using Power BI.
• Support integration of marketing data to aid data automation and workflows.
• Support campaign planning through audience segmentation.
• Update the intranet and firm’s website.

Skills

Marketing analytics

Data analytics

Audience segmentation

Tools

Power BI

Google Analytics

AI tools

Job description

Anthem Consulting is assisting a growing, popular law firm in London with a Digital Marketing and Data Analytics Executive role. The position blends digital marketing with data analytics, BI, and AI to strengthen the firm's brand and performance.

You will join a close-knit Business Development team and lead analytics initiatives, build Power BI dashboards, and support data-driven campaigns across SEO, website, social media, email, and paid media, in a hybrid London setting.