Digital Marketing Coordinator

TN United Kingdom; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading footwear and accessories brand in London is seeking an experienced Digital Marketing professional to join their E-Commerce Team. The role involves executing campaigns, analyzing performance, and developing customer strategies. Ideal candidates will have strong data analysis skills and experience in digital marketing.

Benefits

Competitive Salary

Pension

Life Assurance

Summer Hours

Half-Day Pay on 15th

Qualifications

• Strong data analysis skills and a data-centric approach.
• Experience in digital or e-commerce marketing.

Responsibilities

• Plan and execute online media campaigns across various channels.
• Perform detailed customer data analysis and profiling.

Skills

Data Analysis

Digital Marketing

E-commerce Marketing

Tools

Google Analytics

Job description

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About Kurt Geiger

We are an inclusive, creative footwear and accessories brand powered by kindness. Our goal is to empower our talent to be confident and true to themselves, embodying the London spirit. London is our home and inspiration, reflecting its diversity and creativity. For over fifty years, our in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow signature symbolizes good energy and love for our community, celebrating individual style.

Our Values

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | For Unity Against Racism

Digital Team Overview

Kurt Geiger’s Digital Team is a leading, multichannel, global, fully integrated unit within the business. We have built an inclusive and diverse team across four key areas: Back End Systems and Engineering; Platforms; Marketing; Customer Service. Our team of over 100 digital experts, supported by global partners, delivers cutting-edge retail technology. Operating in a fast-paced, Agile environment, we focus on leadership development and technological innovation, investing over £12m to future-proof our infrastructure and support our growth strategy.

Digital Marketing Team

The Role

We are seeking an experienced Digital Marketing professional to join our growing E-Commerce Team. Reporting to the Digital Marketing Manager, you will collaborate with the Digital Marketing Assistant to execute campaigns and analyze paid digital marketing activities for our DTC sites.

Requirements

Activation

• Plan and execute online media campaigns across channels such as Paid Search, Paid Social, Display, and Affiliate Marketing.
• Coordinate with external suppliers, including creative agencies, marketing agencies, media agencies, and online publications.

Data, Reporting, and Analysis

• Perform detailed customer data analysis and profiling.
• Develop customer acquisition and retention strategies.
• Create and implement customer loyalty and reward programs.
• Use Google Analytics and platform data to monitor and report on campaign performance.

The Person

• Strong data analysis skills and a data-centric approach.
• Experience in digital or e-commerce marketing within a brand or agency setting.
• Familiarity with Google Analytics and social business platforms is preferred.
• Ability to manage budgets and meet deadlines effectively.
• Additional benefits include a competitive salary, pension, life assurance, summer hours (3 pm finish on Fridays), and half-day pay on the 15th of each month.