Digital Marketing Coordinator

Teacheroo; Glasgow; On-site; GBP 26,000 - 34,000; Full time

Job summary

Teacheroo is seeking a creative and organised digital content specialist to join the Marketing, Admissions and Communications team in Glasgow. You will lead on social media, photography and video, and write email campaigns to engage our community.

You will also support web, parent platform and alumni data initiatives, ensuring GDPR and brand guidelines are upheld while collaborating across departments to showcase achievements.

Qualifications

• Degree or training in marketing, media or a related field.
• Previous work experience in a digital marketing or social media role.
• Strong photography and video editing skills.
• Proficiency in Adobe Creative Suite, Canva, Meta Business Suite, Google Analytics, Microsoft 365.
• Excellent writing and proofreading ability.
• Ability to work independently, meet deadlines, and juggle multiple tasks.
• A collaborative, enthusiastic approach to working with others.

Responsibilities

• Plan and deliver engaging content across social media (Instagram, Facebook, LinkedIn).
• Capture and edit photography and video content for multiple channels.
• Write and distribute email campaigns and digital newsletters.
• Support the development of the school’s website, parent platform and alumni database.
• Lead on short-form video creation (reels, GIFs, etc.).
• Monitor analytics and trends to inform content strategy.
• Provide regular feedback and reports on performance and engagement.
• Collaborate with other departments to showcase achievements.
• Uphold GDPR, safeguarding and brand guidelines at all times.

Skills

Digital marketing

Social media management

Photography

Video editing

Writing & proofreading

Education

Marketing degree

Tools

Adobe Creative Suite

Canva

Meta Business Suite

Google Analytics

Microsoft 365

Job description

This is an exciting opportunity to join our small and dynamic Marketing, Admissions and Communications team at a pivotal moment in the School’s development.

Reporting to the Head of External Relations, you’ll lead the creation and delivery of high-quality digital content that reflects our brand, values, and ambition. From managing day-to-day social media, to capturing photo and video content across campus, to driving digital engagement strategies – you’ll be at the heart of how we present ourselves to our community and beyond.

Main Responsibilities

Key Responsibilities

• Plan and deliver engaging content across social media (Instagram, Facebook, LinkedIn),
• Capture and edit photography and video content for a variety of channels,
• Write and distribute email campaigns and digital newsletters,
• Play an important role in supporting the development of, population and shape of the school’s web site,parent platform and alumni database,
• Lead on short-form video creation (reels, GIFs, etc.),
• Monitor analytics and digital trends to inform content strategy,
• Provide regular feedback and reports to the wider marketing team on performance and engagement,
• Work collaboratively with other departments to showcase achievements,
• Uphold GDPR, safeguarding and brand guidelines at all times,
• Any other tasks deemed necessary by the Head of External Relations.

Ideal Candidate

You’re a creative, organised and technically confident digital communicator, with a sharp eye for detail and a flair for storytelling. You understand how to craft engaging content and how to tailor it to different platforms and audiences.

Essential Skills & Experience

• Degree or training in marketing, media or a related field,
• Previous work experience in a digital marketing or social media role,
• Strong photography and video editing skills,
• Proficiency in Adobe Creative Suite, Canva, Meta Business Suite, Google Analytics, Microsoft 365,
• Excellent writing and proofreading ability,
• Ability to work independently, meet deadlines, and juggle multiple tasks,
• A collaborative, enthusiastic approach to working with others.

Desirable

• Experience in education or a similar environment.
• Experience in creating PPC and remarketing campaigns on social media and Google AdWords.
• Knowledge of GDPR and safeguarding principles.