Digital Marketing Coordinator

George Watson's College; Glasgow; On-site; GBP 28,000 - 42,000; Full time

Job summary

Hutchesons' Grammar School in Glasgow invites applications for a Digital Content & Communications role within the Marketing, Admissions and Communications team. You will lead the creation and delivery of high-quality digital content that reflects our brand, values and ambition, from day-to-day social media to photo/video capture and engagement strategies.

Reporting to the Head of External Relations, the successful candidate will manage campaigns, write e-newsletters, monitor analytics and work

Qualifications

• Degree or training in marketing, media or a related field.
• Experience in a digital marketing or social media role.
• Strong photography and video editing skills.
• Proficiency in Adobe Creative Suite and Canva.

Responsibilities

• Plan and deliver engaging content across social media (Instagram, Facebook, LinkedIn).
• Capture and edit photography and video content for a variety of channels.
• Write and distribute email campaigns and digital newsletters.
• Support development of the school website, parent portal and alumni database.
• Monitor analytics and digital trends to inform content strategy.
• Provide regular feedback and reports to the marketing team on performance.
• Collaborate with other departments to showcase achievements.
• Uphold GDPR, safeguarding and brand guidelines at all times.

Skills

Marketing degree or similar

Digital marketing experience

Photography & video editing

Adobe Creative Suite

Google Analytics

Content writing & editing

Education

Degree or training in marketing, media or related field

Tools

Adobe Creative Suite

Canva

Meta Business Suite

Google Analytics

Microsoft 365

Job description

The following content displays a map of the jobs location - Glasgow

Job Reference schooltalent/TP/33491/2859

Number of Positions:

1

Contract Type:

Fixed Term Contract - Full Time

12 month FTC

Working Hours:

35

Location:

Glasgow

Closing Date:

22/10/2026

Department:

Operational/Professional Services

Region / Division:

Job Role:

Operational/Professional Services

The Role

This is an exciting opportunity to join our small and dynamic Marketing, Admissions and Communications team at a pivotal moment in the School's development.

Reporting to the Head of External Relations, you'll lead the creation and delivery of high-quality digital content that reflects our brand, values, and ambition. From managing day-to-day social media, to capturing photo and video content across campus, to driving digital engagement strategies - you'll be at the heart of how we present ourselves to our community and beyond.

Main Responsibilities

Key Responsibilities

• Plan and deliver engaging content across social media (Instagram, Facebook, LinkedIn),
• Capture and edit photography and video content for a variety of channels,
• Write and distribute email campaigns and digital newsletters,
• Play an important role in supporting the development of, population and shape of the school's web site,parent platform and alumni database,
• Monitor analytics and digital trends to inform content strategy,
• Provide regular feedback and reports to the wider marketing team on performance and engagement,
• Work collaboratively with other departments to showcase achievements,
• Uphold GDPR, safeguarding and brand guidelines at all times,
• Any other tasks deemed necessary by the Head of External Relations.

The Ideal Candidate

You're a creative, organised and technically confident digital communicator, with a sharp eye for detail and a flair for storytelling. You understand how to craft engaging content and how to tailor it to different platforms and audiences.

Essential skills & experience:

• Degree or training in marketing, media or a related field,
• Previous work experience in a digital marketing or social media role,
• Strong photography and video editing skills,
• Proficiency in Adobe Creative Suite, Canva, Meta Business Suite, Google Analytics, Microsoft 365,
• Excellent writing and proofreading ability,
• Ability to work independently, meet deadlines, and juggle multiple tasks,
• A collaborative, enthusiastic approach to working with others.
• Experience in education or a similar environment.
• Experience in creating PPC and remarketing campaigns on social media and Google AdWords.
• Knowledge of GDPR and safeguarding principles.

About the school/organisation

Founded in 1641, Hutchesons' Grammar School is a cornerstone of Glasgow's independent educational landscape, committed to academic excellence and holistic development. Our mission is to provide an outstanding education that allows every pupil to reach their full potential - academically, socially, and personally. Through an inspiring curriculum and an extensive co-curricular programme, we nurture curiosity, creativity, and a lifelong love of learning. Our pupils, encompassing Nursery, Junior, and Senior Schools, excel not only in the classroom, but also in sport, music, drama and beyond. Hutchesons' focuses on ensuring our pupils Belong, can Flourish, and so will Achieve their best, wherever their talents lie. We are proud of our rich heritage and excited for the future.