Digital Marketer

Open ECX; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

Open ECX Ltd. is seeking a versatile Digital Marketing Specialist to join a small, ambitious team. You’ll manage campaigns, update Google Ads, and develop website pages in Webflow while driving inbound and outbound leads.

The role collaborates with the Head of Marketing, Demand Generation Manager, and Product Marketing Manager. You’ll contribute to marketing strategy and leverage HubSpot automation to keep CRM data tidy and campaigns optimized.

Qualifications

• Experience in a digital marketing role, in-house or agency.
• Knowledge of B2B SaaS marketing practices.
• Working knowledge of marketing automation tools such as HubSpot.

Responsibilities

• Website operations: build pages in Webflow, ensure on-brand and responsive pages.
• SEO/AEO: apply on-page SEO basics and monitor keywords.
• Google & LinkedIn Ads: manage search campaigns and LinkedIn ads.

Skills

Digital marketing

B2B SaaS marketing

Content creation

Tools

HubSpot

Webflow

Google Ads

LinkedIn Ads

Job description

About Open ECX

We automate invoicing, ordering and reconciliation: the everyday finance work that costs the mosttime and money when it's done by hand. Built to flex across industries and to work with the ERP ourcustomers already have.

We're not trying to be everything to everyone. The transaction is what we do, and we do it properly,which means less firefighting, less scope creep, and more time solving problems that matter. We're growing, but we've kept hold of what made us worth joining in the first place: you'll knowwhat you're working on and why it matters, not just where it sits on someone else's roadmap.

Marketing has recently led a rebrand and new website to hopefully generate more leads for the business. This is a chance to help deliver andcontribute to the marketing strategy through our digital channels.

If that sounds like your kind of place, we'd like to meet you.

The Role

This is a digital marketing role for someone who is comfortable switching between tasks and enjoysthe variety that comes with being part of a small, ambitious team. From setting up a new campaign,updating our Google Ads, building a new website page to working on Hubspot automations,everyday will be different.

This will be a new role within Marketing at Open ECX and the fourth person to join the team. Theywill report to the Head of Marketing but also work with the Demand Generation Manager andProduct Marketing Manager. You will bring your experience to help us deliver our primary goal ofbringing more inbound leads as well as enabling Sales to bring in outbound leads.

Responsibilities

Website Operations:

• Develop and build out new pages in our website CMS, Webflow, ensuring everything is onbrand, responsive and error-free.
• Manage the campaign calendar (blogs, case studies etc.) and keep the team on track withpublishing schedules.

SEO & AEO:

• Apply on-page SEO basics; meta titles, descriptions, internal linking, schema and headingstructure to all published content.
• Stay across SEO/AEO best practices as AI search continues to evolve and adjust keywordtargeting using tools like SEMRush and Search Console.
• Look for opportunities to find new SEO/AEO opportunities we can build new pagesfor/amend current pages.

Google & LinkedIn Ads:

• Monitor, maintain & analyse Google Ads search campaigns across search campaignsprimarily but potentially display and video ads as well.
• Create, monitor & analyse LinkedIn Ad campaigns that align with the campaigns that theDemand Generation Manager is working with Sales to deliver.

Campaign Delivery:

• Deliver campaign collateral from brief through to finished assets, including social mediaposts and assets.
• Track campaign performance and spot trends, feeding insight back into planning.

Hubspot & Marketing Ops:

• Complete HubSpot day-to-day tasks list management, email builds, data quality checks andworkflow automation. QA campaigns before send and keep CRM records tidy,
• Source and enrich data across Apollo, Cognism and Clay, and get into the detail of thesetools (such as intent signals in Clay) to keep them properly optimised.
• Build and maintain list segmentation for campaigns and support lead scoring and lifecyclestage management as prospects move through the funnel. Dashboard building and performance reporting.

Skills, Knowledge & Experience:

• Experience in a digital marketing role, whether in-house or agency.
• You know what good B2B SaaS marketing looks like.
• Working knowledge of HubSpot or a similar CRM and marketing automation tool.
• Comfortable with website CMS platforms. Webflow experience is a nice bonus.
• A solid grasp of SEO fundamentals and a willingness to get up to speed on AEO.
• Familiar with Google Ads and how to manage & monitor campaigns.
• Organised and proactive. You manage your own time well and don't need to be chased.
• A good writer and a creative mind... AI can’t write like us and we want you to bring ideas tothe table.