Digital Manager

The University of Salford; Salford; Hybrid; GBP 39,000 - 46,000; Full time

Benefits offered by this job

Competitive salary & pension

32 days leave + holidays

Flexible working

Diversity & inclusion

Net Zero commitment

Job summary

The University of Salford is seeking an experienced Digital Manager to join our Marketing team on a fixed-term maternity cover contract. This role leads the Clearing campaign and shapes multi-channel digital strategies to recruit students.

Reporting to the Brand & Campaign manager, you will plan, manage and optimise campaigns across paid search, social, display, and web analytics, working with agencies and internal teams to hit ambitious targets.

Qualifications

• Proven experience delivering high-performing digital marketing campaigns.
• Experience managing agencies and paid digital media.
• Strong analytical skills with data to optimise campaigns.
• Excellent stakeholder management and communication skills.
• Ability to work at pace and deliver results to tight deadlines.

Responsibilities

• Plan, manage and optimise multi-channel digital campaigns.
• Lead the University's Clearing campaign and related recruitment activity.
• Oversee external media, agencies and campaign partnerships.
• Monitor performance and use insights to optimise paid search, social, display, and analytics.
• Collaborate with marketing, recruitment, web and comms teams to hit targets.

Skills

Campaign management

Agency management

Analytics

Stakeholder mgmt

Prioritization

Job description

• Organization Marketing and External Relations, University of Salford

Salford, United Kingdom (Hybrid)

Trending

Job Info

• Job Identification 1001
• Posting Date 08/14/2026, 12:43 PM
• Apply Before 08/27/2026, 10:55 PM
• Job Schedule Full time
• Contract Type Fixed Term
• Duration of FTC 12 months
• Proposed Interview Dates W/c 10th Sept
• Salary From £38,784
• Salary To £46,049
• DBS required No
• Driving Required No
• Organization Marketing and External Relations, University of Salford

Opportunity Overview

The University of Salford is looking for an experienced Digital Manager to join our Marketing team on a fixed-term maternity cover contract. This is an exciting opportunity for a talented digital marketer to play a pivotal role in delivering our student recruitment strategy, with particular responsibility for leading the University's Clearing campaign.

About The Role

Reporting to the Brand & Campaign manager you'll be responsible for planning, managing and optimising multi-channel digital campaigns that help prospective students find the right course and make informed decisions about their future. Working alongside colleagues across marketing, recruitment, web and communications, you'll ensure our digital activity delivers outstanding results against ambitious recruitment targets.

Alongside leading the Clearing campaign which is one of the busiest periods in the higher education recruitment calendar, you'll oversee a range of digital recruitment campaigns throughout the year, managing external media and creative agencies, monitoring campaign performance, and using data and insight to continually optimise activity across paid search, social media, display, web and analytics.

You'll bring significant experience of delivering successful digital marketing campaigns, excellent knowledge of digital advertising platforms, analytics and campaign measurement, and the ability to translate insight into action. You'll be comfortable managing multiple priorities, working collaboratively with stakeholders and presenting performance to senior colleagues.

We're Looking For Someone Who Has

• Proven experience delivering high-performing digital marketing campaigns.
• Experience managing agencies and paid digital media.
• Strong analytical skills with experience using digital performance data to optimise campaigns.
• Excellent stakeholder management and communication skills.
• The ability to work at pace, manage competing priorities and deliver results to tight deadlines. Experience in higher education or a similar sector is desirable, but we welcome applicants from a range of industries with relevant digital marketing expertise.

What's in it for you?

• Competitive salary - and excellent pension scheme
• An impressive 32 days leave - plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
• Flexible working - we support a culture of flexible and agile working to help you find the right balance
• Our community - there's a real sense of belonging here at Salford. We value diversity, in backgrounds and in experiences. Our difference makes us stronger, and together we share a passion for improving students' lives - join us here in Salford and be part of one of the UK's fastest growing universities
• A rewarding career - where everything you do will make a difference. To our students, our local community, and the world around you

Please note this opportunity may close early depending on applicant volume.

About Us

Job Description

Join us here in Salford and be part of one of the UK’s fastest growing universities. At Salford, you’ll find a career that works for you, with flexible working, great benefits, generous annual leave and continuous professional development.

All our people are important to us, and we have services dedicated to your mental and physical wellbeing from an Employee Assistance Programme to discounted gym membership. All of this on either our Peel Park campus or our MediaCity campus, at the heart of a world-renowned digital and media hub.

We value diversity — in backgrounds and in experiences. Our difference makes us stronger, and together we share a passion for improving students’ lives. We have a commitment to be Net Zero by 2038 and embed sustainability in all aspects of university life.

And, most importantly, we offer you a rewarding career. A career where everything you do will make a difference – to the students, our local community and the world around you.

At the University of Salford you’ll join a place to be inspired, connect and thrive. Find out more about a career that works for you at www.salford.ac.uk/jobs.

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