Digital Manager

Alder Forest; Worsley; On-site; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

32 days leave + bank holidays

Flexible working

Job summary

The University of Salford is seeking an experienced Digital Manager to join our Marketing team on a fixed-term maternity cover contract. You will lead multi-channel digital campaigns, including the Clearing campaign, to support student recruitment and help prospective students make informed choices about their futures.

Reporting to the Brand & Campaign manager, you will collaborate with colleagues across marketing, recruitment, web and communications, manage external agencies, monitor

Qualifications

• Proven experience delivering high-performing digital marketing campaigns.
• Experience managing agencies and paid digital media.
• Strong analytical skills with experience using digital performance data to optimise campaigns.
• Excellent stakeholder management and communication skills.
• The ability to work at pace, manage competing priorities and deliver results to tight deadlines.
• Experience in higher education or a similar sector is desirable.

Responsibilities

• Plan, manage and optimise multi-channel digital campaigns to support student recruitment.
• Lead the University's Clearing campaign and oversee other digital recruitment campaigns.
• Manage external media and creative agencies and monitor campaign performance.
• Use data and insight to continually optimise activity across paid search, social, display, web and analytics.
• Present performance to senior colleagues and translate insights into action.

Skills

Digital marketing campaigns

Agency management

Paid media

Analytics

Stakeholder management

Communication skills

Work under pressure

Higher education experience

Job description

Opportunity Overview

The University of Salford is looking for an experienced Digital Manager to join our Marketing team on a fixed-term maternity cover contract. This is an exciting opportunity for a talented digital marketer to play a pivotal role in delivering our student recruitment strategy, with particular responsibility for leading the University's Clearing campaign.

About the Role

Reporting to the Brand & Campaign manager you'll be responsible for planning, managing and optimising multi-channel digital campaigns that help prospective students find the right course and make informed decisions about their future. Working alongside colleagues across marketing, recruitment, web and communications, you'll ensure our digital activity delivers outstanding results against ambitious recruitment targets. Alongside leading the Clearing campaign which is one of the busiest periods in the higher education recruitment calendar, you'll oversee a range of digital recruitment campaigns throughout the year, managing external media and creative agencies, monitoring campaign performance, and using data and insight to continually optimise activity across paid search, social media, display, web and analytics. You'll bring significant experience of delivering successful digital marketing campaigns, excellent knowledge of digital advertising platforms, analytics and campaign measurement, and the ability to translate insight into action. You'll be comfortable managing multiple priorities, working collaboratively with stakeholders and presenting performance to senior colleagues. We're looking for someone who has:

• Proven experience delivering high-performing digital marketing campaigns.
• Experience managing agencies and paid digital media.
• Strong analytical skills with experience using digital performance data to optimise campaigns.
• Excellent stakeholder management and communication skills.
• The ability to work at pace, manage competing priorities and deliver results to tight deadlines.
• Experience in higher education or a similar sector is desirable, but we welcome applicants from a range of industries with relevant digital marketing expertise.

What's in it for you?

• Competitive salary and excellent pension scheme.
• An impressive 32 days leave - plus bank holidays, additional time off at Christmas and the opportunity to buy even more!
• Flexible working - we support a culture of flexible and agile working to help you find the right balance.
• Our community - there's a real sense of belonging here at Salford. We value diversity, in backgrounds and in experiences. Our difference makes us stronger, and together we share a passion for improving students' lives - join us here in Salford and be part of one of the UK's fastest growing universities.
• A rewarding career - where everything you do will make a difference. To our students, our local community, and the world around you.

Please note this opportunity may close early depending on applicant volume.