Digital Experience Officer

The University of Sheffield; Sheffield; On-site; GBP 32,080 - 36,636; Full time

Benefits offered by this job

41 days annual leave

Hybrid working where applicable

Generous pension scheme

Discounts and rewards on shopping/eat/

Staff networks (Race, LGBT+, Women’s,等

Recognition Awards

Professional development/mentoring

Family-friendly policies

Job summary

The University of Sheffield is seeking a digital experience specialist to enhance user journeys across digital platforms. You will manage analytics, dashboards and insight reports, collaborating with Marketing and other teams to apply the university brand and deliver innovative digital solutions.

You will work within a team focused on customer journeys, analytics, design systems and best-in-class digital experiences for prospective students, current students and staff, with opportunities for

Qualifications

• Strong knowledge of digital experience techniques and platforms.
• Experience with GA4, GTM, and Google Data Studio for analytics reports.
• Experience with AI platforms like Gemini and NotebookLM.
• Higher education sector experience is a plus.
• Excellent analytical skills to interpret data and drive improvements.

Responsibilities

• Support delivery of the Digital Experience Roadmap aligned to the strategic plan.
• Improve user, stakeholder and colleague experience across digital products and services.
• Collaborate with Marketing to apply brand consistently.
• Develop and pilot new technologies and innovative solutions.

Skills

Digital experience techniques

SEO

SEM

Analytics

Data visualization

AI platforms (Gemini, NotebookLM)

Education

Honours degree in Communications/Marketing/Business or related

Tools

GA4

Google Tag Manager

Google Data Studio

Job description

The University of Sheffield is a remarkable place to work. Our people are at the heart of everything we do. Their diverse backgrounds, abilities and beliefs make Sheffield a world-class university.

We offer a fantastic range of benefits including a highly competitive annual leave entitlement (with the ability to purchase more), a generous pensions scheme, flexible working opportunities, a commitment to your development and wellbeing, a wide range of retail discounts, and much more. Find out more about our benefits (opens in a new window) and join us to become part of something special.

Overview

The Digital Experience team works to continuously improve the experience of users, stakeholders and colleagues across digital platforms and services at the University of Sheffield. We are a team of specialists with a focus on insight-led strategy, innovative solutions and user-centric design. We work with colleagues to design, deliver and optimise platforms and initiatives that support the University of Sheffield’s strategic priorities while putting our users first.

Our remit within Digital Experience covers things like user research, digital solution design, digital brand development, marketing technology oversight, analytics and reporting, and we act as a key lead and consultant for colleagues across Communications and External Relations when it comes to designing the best possible digital experience.

This role requires a digital expert with an understanding of customer journeys, digital platforms, analytics and innovative technology. The post is part of a wider team which includes a range of high performing digital content, digital systems and business development colleagues - and also involves strong collaboration with colleagues across our wider service.

Main Duties and Responsibilities

• Support the delivery of a Digital Experience Roadmap that aligns with the University’s overarching strategic plan.
• Continuously improve the overall experience of users, stakeholders and colleagues by developing, managing and contributing to key digital products, channels and services.
• Support the delivery of key digital projects and initiatives in support of University of Sheffield strategic priorities.
• Collaborate with colleagues in Marketing to ensure all digital experience projects are correctly applying the University of Sheffield brand.
• Contribute to the development of a new digital design system for digital projects and initiatives.
• Support efforts to pilot the use of new technologies and deliver innovative solutions, including tools like Google Gemini and NotebookLM.
• Work with the Digital Experience Manager to manage and maintain the configuration of key digital tools like GA4, Google Tag Manager and Civic - including the reviewing and maintenance of tags, triggers and scripts.
• Create analytics and insights reports and dashboards in GA4 and Google Data Studio and work with colleagues to help them understand the performance of our platforms, tools and services.
• Create training materials to support the development of digital skills and awareness/understanding of new technologies across the service.
• Any other duties as required, including attendance at events and other critical business activities throughout the year, including evenings and weekends

Person Specification

Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn't match perfectly with this role's criteria, your contribution is valuable, and we encourage you to apply. Please ensure that you reference the application criteria in the application statement when you apply.

Essential criteria

• Good honours degree in Communications/Marketing/Business or a related subject or equivalent experience.
• Strong knowledge of digital experience techniques and platforms, including SEO, SEM, social media marketing, email marketing, content marketing, and analytics.
• Experience in digital tools and systems, preferably in the higher education sector or a related field.
• Excellent analytical skills with the ability to interpret data and generate insights for continuous improvement.
• Experience using tools like GA4, Clarity, GTM, Google Data Studio to design and deliver clear and coherent analytics and insights reports and dashboards.
• Experience using AI platforms like Gemini and NotebookLM in creative, innovative and responsible ways.
• Creative thinking and the ability to generate innovative ideas for engaging digital experiences for prospective students, current students, staff and stakeholders.
• Enthusiasm for staying updated with the latest industry trends, techniques, and developments.

Further Information

Grade: 6

Salary: £32,080 - £36,636 per annum with potential to progress to £39,906 per annum through sustained exceptional contribution

Work arrangement: Full-time

Line manager: Digital Experience Manager

Direct reports: N/A

Our website: https://sheffield.ac.uk/departments/professional-services/marketing-admissions-recruitment-communications-marc

For informal enquiries about this job contact

Andrew Twist, Digital Experience Manager via [e-mail]

Next steps in the recruitment process

It is anticipated that the selection process will take place in the week commencing 14 September 2026. This will consist of a short task and a formal interview. We plan to let candidates know if they have progressed to the selection stage on the week commencing 7 September 2026. If you need any support, equipment or adjustments to enable you to participate in any element of the recruitment process you can contact Keeley Mobley via [e-mail].

Our vision and strategic plan

We are the University of Sheffield. This is our vision: sheffield.ac.uk/vision (opens in new window).

What We Offer

• A minimum of 41 days annual leave including bank holiday and closure days (pro rata) with the ability to purchase more.
• Flexible working opportunities, including hybrid working for some roles.
• Generous pension scheme.
• A wide range of discounts and rewards on shopping, eating out and travel.
• A variety of staff networks, providing opportunities for social interaction, peer support and personal development (for example, Race Equality, LGBT+, Women’s and Parent’s networks).
• Recognition Awards to reward staff who go above and beyond in their role.
• A commitment to your development access to learning and mentoring schemes; integrated with our Professional Services Shared Skills Framework
• A range of generous family-friendly policies
• paid time off for parenting and caring emergencies
• support for those going through the menopause
• paid time off and support for fertility treatment
• and more

More details can be found on our benefits page: sheffield.ac.uk/jobs/benefits (opens in a new window).

We are a Disability Confident Employer. If you have a disability and meet the essential criteria for this job you will be invited to take part in the next stage of the selection process.

Closing Date : 16/08/2026

We are a research university with a global reputation for excellence. Our ideas and expertise change the world for the better, making a real difference to society. We know that when people come together with different views, approaches and insights it can lead to richer, more creative and innovative teaching and research and the highest levels of student experience. Our University Vision (www.sheffield.ac.uk/vision) outlines our commitment to building a diverse community of staff and students that recognises and values the abilities, backgrounds, beliefs and ways of living for everyone.