Digital Manager

JR United Kingdom; Birmingham; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Digital Manager to lead their digital marketing initiatives. This exciting role involves overseeing multi-channel strategies, optimizing PPC campaigns, and enhancing SEO performance to drive organic growth. You'll collaborate with diverse teams to implement cutting-edge AI-driven marketing solutions and ensure a seamless user experience across all platforms. Join a dynamic team that values creativity and collaboration, and contribute to a company on a remarkable growth trajectory. If you're passionate about digital marketing and ready to make an impact, this opportunity is for you!

Benefits

25 days annual leave

Paid leave for birthday

4% matched pension

Life assurance

Employee Assistance Programme

Private medical insurance

Cycle to work scheme

Access to financial advisor

Social value days

Qualifications

• Strong understanding of multi-channel marketing strategies.
• Hands-on experience with digital advertising platforms.

Responsibilities

• Lead and manage all external digital platforms and marketing strategies.
• Track and optimise campaign performance using analytics tools.

Skills

Multi-channel marketing

SEO strategies

PPC advertising

Social media marketing

Email marketing

Data analytics

Content optimisation

AI-driven marketing

Tools

Google Ads

LinkedIn Ads

Facebook/Instagram Ads

Google Search Console

SEMrush

Google Data Studio

Power BI

Tableau

Google Optimize

Hotjar

Job description

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We are Jumar; we are award-winning digital specialists, delivering global IT projects. Our mission is to empower businesses through innovative technology that drives growth and enhances operational efficiency. Our teams of technology experts work with organisations to help them realise their digital goals, by providing project outcomes, teams and skills to complement their existing IT capability.

For over two decades, we have constantly adapted to the evolving digital landscape to offer a wide array of IT services across both public and private sectors. The services we offer include Cloud and Intelligent Automation, Legacy Modernisation, Software Engineering, Strategy and Consulting as well as Role Augmentation and Recruitment services.

Collaboration sits at the heart of our approach; we unite people from diverse backgrounds and empower them to deliver innovative solutions with our clients. Recently backed by a global private equity firm, we are on an exciting growth trajectory. This is truly an exciting time to join us on our journey.

We are seeking a Digital Manager to join our team. This role can be completed in a hybrid way, spending 2 days a week in our Solihull, or Dudley offices.

Responsibilities:

• Digital Strategy & Performance: Lead and manage all external digital platforms, ensuring a cohesive multi-channel marketing strategy across SEO, PPC, social media, email, and web.
• Paid Media & Advertising: Oversee the planning and execution of digital campaigns across owned, earned, and paid media, including Google Ads, LinkedIn Ads, Facebook/Instagram Ads, and programmatic display. Manage and optimise PPC campaigns to maximise ROI.
• SEO & Organic Growth: Enhance search visibility and organic traffic by managing SEO-focused strategies, conducting keyword research, performing competitor analysis, and collaborating with content teams to ensure SEO-friendly content creation.
• Website & Landing Page Optimisation: Improve website conversion rates and user experience by setting KPIs, tracking performance, and implementing A/B testing and multivariate testing for optimisation.
• Analytics & Performance Reporting: Track and optimise campaign performance using analytics tools such as Google Search Console, SEMrush, Google Data Studio, Power BI, and Tableau.
• Emerging Digital Trends & AI Marketing: Stay ahead of emerging digital trends, AI-driven marketing, and personalisation, implementing AI and automation-driven marketing innovations where applicable.
• Content Optimisation & UX/UI: Ensure that digital content aligns with UX/UI best practices by leveraging tools such as Google Optimize, Optimizely, and Hotjar to analyse user behaviour and enhance engagement.

Skills & Experience:

• Strong understanding of multi-channel marketing, including SEO, PPC, social media, email, and web.
• Hands-on experience with Google Ads, LinkedIn Ads, Facebook/Instagram Ads, and programmatic display advertising.
• Expertise in SEO strategies, keyword research, competitor analysis, and content optimisation.
• Experience in setting KPIs, tracking performance, and optimising digital campaigns through A/B testing and data analytics
• Proficiency in reporting dashboards such as Google Data Studio, Power BI, and Tableau.
• Desirable experience in AI-driven marketing, automation, and UX/UI optimisation using tools like Google Optimize or Hotjar.
• 25 days annual leave (plus bank holidays)
• An additional day of paid leave for your birthday (or Christmas eve)
• 4% Matched employer contributed pension (salary sacrifice)
• Life assurance (3x)
• Access to an Employee Assistance Programme
• Private medical insurance through our partner Aviva.
• Cycle to work scheme
• Access to an independent financial advisor
• 2 x social value days per year to give back to local communities.