Digital Journey and Performance Manager

TN United Kingdom; Bristol; On-site; GBP 50,000 - 60,000; Full time

Job summary

An innovative company is seeking a Digital Journey and Performance Manager to lead the customer journey for wealth products. This role offers the chance to work in a collaborative environment focused on professional growth and innovation. You will develop comprehensive customer journeys, analyze performance data, and collaborate with various teams to enhance the customer experience. With a generous salary and benefits package, this position is perfect for those passionate about data-driven marketing and customer strategy. Join a team that values inclusivity and offers flexible working arrangements to support your needs.

Benefits

Generous pension scheme

29 days holiday plus bank holidays

Up to 40% discount on products

Free shares annually through Matching Share Plan

Flexible benefits including cycle to work

Paid volunteering days

Comprehensive wellbeing support

Qualifications

• Proven experience in journey management or related fields.
• Strong analytical skills with the ability to interpret data effectively.

Responsibilities

• Develop and manage the end-to-end customer journey for wealth products.
• Collaborate with stakeholders to optimize each step of the journey.
• Summarize journey performance data and present insights.

Skills

Journey Management

Analytical Skills

Digital Marketing

Data Interpretation

Communication Skills

Relationship Building

Commercial Acumen

Cross-functional Leadership

Education

Bachelor's Degree in Marketing or Related Field

Relevant Certifications in Digital Marketing

Job description

Digital Journey and Performance Manager

We are seeking a dynamic and experienced Digital Journey and Performance Manager to join our Direct Wealth Go-to-market (GTM) team. The successful candidate will own the end-to-end journeys for our consumer wealth products, providing insights and analysis to enhance the customer experience and improve overall performance.

This is an exciting opportunity to join a team with ambitious growth plans. You will work in a supportive, collaborative environment that fosters professional development and encourages innovation in marketing.

Your responsibilities include developing comprehensive customer journeys, collaborating with stakeholders across Digital and Centres of Excellence (CoE), and integrating feedback into Customer Strategy. A strong passion for data and numbers is essential to maximize the effectiveness of our activities.

Key Accountabilities:

1. Develop and manage the end-to-end customer journey for our wealth products.
2. Collaborate with stakeholders across Digital and CoE to influence and optimize each step of the journey.
3. Identify capability gaps and lead upskilling initiatives within Marketing teams.
4. Build relationships and influence teams across GTM, Digital, Data, and CoE.
5. Summarize journey performance data and present insights to stakeholders.
6. Define, create, and monitor journey dashboards; establish and manage OKRs.
7. Implement incremental improvements through testing hypotheses.
8. Drive and track the journey improvement roadmap.
9. Evaluate customer journeys and report findings to the GTM Lead.
10. Demonstrate enthusiasm and passion for marketing excellence.
11. Apply excellent commercial acumen and numerical skills.
12. Proven experience in journey management or related fields.
13. Strong analytical skills with the ability to interpret data effectively.
14. Excellent communication and relationship-building skills.
15. Ability to lead and influence cross-functional teams.
16. Experience with digital marketing and customer strategy.

What you’ll get for this role:

• Salary: Circa £50,000 in the UK, Circa £60,000 in London (dependent on location, skills, experience, and qualifications)
• Bonus: Up to 10% of annual salary based on performance
• Generous pension scheme: Up to 14% contribution from Aviva
• 29 days holiday plus bank holidays, with options to buy or sell up to 5 days
• Up to 40% discount on Aviva products and other retailer discounts
• Up to £1,200 of free Aviva shares annually through our Matching Share Plan
• Supportive policies including parental and caregiver leave
• Flexible benefits, including sustainability options like cycle to work
• Paid volunteering days and community involvement opportunities
• Comprehensive wellbeing support and tools

Inclusivity at Aviva:

We embrace diversity and welcome applications from all backgrounds and experiences. Even if you don’t meet every requirement, we encourage you to apply. We offer flexible working arrangements, including part-time and job-sharing options, to suit our employees' needs.