Digital Intelligence Manager, Global Franchise Growth

Hertz; Uxbridge; On-site; GBP 70,000 - 110,000; Full time

Job summary

Hertz is seeking a Digital Intelligence Manager to lead the end-to-end delivery of the Franchise Growth technology roadmap. You will marshal cross-functional teams across brands and regions to translate strategy into actionable initiatives and measurable value for franchisees and Hertz leadership.

The role requires hands-on delivery discipline, strong governance, and the ability to balance competing priorities while driving adoption and realisation of benefits across a global network.

Qualifications

• Experience delivering complex technology/data or transformation initiatives.
• Strong portfolio management with milestones, dependencies and governance.
• Commercial acumen to prioritise initiatives by business value.
• Ability to translate business needs into clear requirements and roadmaps.
• Excellent stakeholder management to align cross-functional teams.
• Analytical mindset with focus on data, analytics, AI and automation.

Responsibilities

• Manage the execution of initiatives within the Digital Intelligence platform, translating strategy into a sequenced multi-year roadmap.
• Oversee a portfolio of platform initiatives from problem definition through design, delivery, rollout, adoption and benefits realization.
• Collaborate with Hertz product and development teams to define global standards and scalable data ecosystems.

Skills

Project management

Portfolio management

Stakeholder management

Data analytics

AI and automation

Strategic planning

Job description

The Digital Intelligence Manager is accountable for managing the execution of initiatives within the Digital Intelligence franchisee success platform. The platform exists to help franchisees make faster, smarter decisions using data, technology, analytics, AI, and automation improving realised value across the Franchise network and Corporation.

Reporting to the Director of Digital Intelligence, the Digital Intelligence Manager is accountable for the end-to-end delivery and success of assigned initiatives within the Franchise Growth technology roadmap.

The Manager will translate agreed roadmap priorities into clear initiative charters, requirements, delivery plans and governance, ensuring successful execution across the portfolio. Maintain visibility of milestones, dependencies, risks, decisions, market readiness and benefits realisation, proactively addressing and escalating issues as required. Support the delivery of a scalable, performance-led franchise model by improving data quality and visibility, enabling franchise-ready digital capabilities, and turning trusted data into practical insights that drive decision-making for franchisees and Hertz leadership.

This is a hands-on project delivery role requiring strong organization, stakeholder coordination and execution discipline. The Manager will bring together the teams required to deliver each initiative, challenge delays and unclear ownership, and help ensure that new capabilities are successfully launched, adopted and translated into measurable franchise value.

What You'll Do:

• Managing the execution of initiatives within the Digital Intelligence franchisee success platform, translating the Franchise Growth strategy into a clear, prioritized, and sequenced multi-year technology roadmap across all brands and regions
• Manage a portfolio of platform initiatives from problem definition and business case through design, delivery, rollout, adoption, and benefits realization
• Work with Hertz product and development teams to define the global standards and architecture requirements to create a scalable franchise technology and data ecosystem

Technology, Data Foundation, Analytics & AI:

• Support the delivery agenda for counter-system simplification, integration, interoperability, and clean data exchange across the global franchise network
• Establish a trusted data foundation and the progressive build-out of a global franchise technology platform and data lake from which to develop and innovate the franchise platform
• Drive rollout of relevant enterprise capabilities to the franchise network, including booking, mobile, reservation, loyalty, payment, and other interfaces / tooling
• Translate data into practical insight, improving franchise performance through data, analytics, AI, and technology-enabled decision making
• Represent the franchise business as accountable owner of technology initiatives
• Translate franchisee and business needs into clear product requirements, delivery milestones, acceptance criteria, resource plans, and execution roadmaps
• Establish disciplined governance across the platform, maintaining visibility of progress, dependencies, investment requirements, risks, critical decisions, and benefits delivery
• Provide concise executive reporting and recommendations, escalating blockers early and securing the decisions and resources required to deliver at pace

What We're Looking For:

• Proven experience managing complex technology, data, digital, or transformation initiatives from definition through delivery, adoption, and benefits realisation
• Strong project delivery and portfolio management capability, with the discipline to manage milestones, dependencies, risks, decisions, resources, and governance
• Strong commercial acumen, with the ability to prioritise initiatives based on business value, and ensure technology capabilities deliver measurable franchisee and business outcomes
• Ability to translate business and franchisee needs into clear requirements, initiative charters, delivery plans, and measurable outcomes
• Confident stakeholder management skills, with the ability to coordinate cross-functional teams, challenge constructively, and drive clear ownership and accountability
• Strong analytical and problem-solving skills, with an understanding of how data, analytics, AI, automation, and digital capabilities can improve business performance
• Clear and concise communication skills, including the ability to provide executive-level reporting, recommendations, and escalation of key decisions or blockers
• A hands-on, organized, and delivery-focused approach, comfortable working across multiple initiatives, brands, regions, and levels of seniority
• Experience working in a franchise, travel, mobility or multi-market environment essential